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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values.

Nonprofit 174
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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? If you’re interested in what our audience cares about, what kind of topics gets clicks, and also how those things connect to bigger picture trends that we devote features to… this might be something to add to your listen / watch list.

Meeting 81
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 88
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4 Small Steps that Pack a Big PR Punch

Beyond PR

Although you may not have a dedicated PR department, one of the easiest ways to spread the word about your company is by establishing relationships with the local media in your area. Then, follow and monitor via social media to familiarize yourself with their work or attend local events that you know they will cover.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I tend to look more at the newsworthy trends and how they make a difference for the industry as a whole and use that in my external efforts. PR, marketing, sales and journalism.