ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Plan Well and Double-Confirm.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% So, how do PR organizations manage their relationships with cybersecurity reporters to garner coverage and showcase their clients as thought leaders in the space?

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

MARCH 18, 2022

Sometimes we turn to media alerts instead. . And when do you draft a press release vs. a media alert? Press releases and media alerts follow the same basic structure. Media Alerts. A media alert is far more abbreviated than a press release. What’s the difference? The short answer is: it depends. . Press Releases.

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Stephen Waddington

JANUARY 12, 2022

The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. It’s a must read for anyone working in the media.

Report 122

Report Media Journalism Privacy 122

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

The Proactive Report

APRIL 16, 2019

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. What does that mean? But it might be a need for a dentist, doctor, lawyer, or accountant. 626 676 6419.

Local 133

Local Google Mobile Analytics 133

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner. ” This is a very experienced reporter and editor.

Report 91

Report How To Ethics Nonprofit 91

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 176

Report Survey Pitching Journalism 176

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020.

Transportation 96

Transportation Meeting Automotive Report 96

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage.

Report 88

Report Brand Branding Automotive 88

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. What advice do you have for PR people that want to pitch you?

Automotive 84

Automotive Engineering Meeting Media 84

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 99

Meeting Energy Local Media 99

Prakkypedia

APRIL 23, 2019

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. With my clients, they’re often keen on gaining media coverage. Others have different PR goals).

Local 128

Local Newspapers Interviews Employee 128

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. The term is a little misleading, however.

Media 207

Media Meeting Interviews Film 207

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.

Pitching 223

Pitching Media Television How To 223

Sword and the Script

AUGUST 23, 2022

“Depends on the media outlet.” Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. The rest is split among fence sitters and those that say their organizations do not trust the media. Generally, we find this reporting is balanced.”.

Survey 145

Survey Media Report Journalism 145

Onclusive

AUGUST 17, 2021

I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last year and the number of media workers killed rose by a third compared to 2019”. A healthy, free press is a foundational part of healthy, free societies.

Marketing 370

Marketing Newspapers Government Financial 370

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Particularly within my role as a finance reporter, money is always a good news hook. What story or stories are you most proud of?

Technology 77

Technology Report Meeting Financial 77

Onclusive

SEPTEMBER 13, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Local 195

Local Video Report Blogging 195

Onclusive

SEPTEMBER 13, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Local 195

Local Video Report Blogging 195

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Ensure the ways your company engages in political activity are coordinated — and consistent — throughout all levels of the organization. 6 attack on the U.S.

Report 173

Report Company Government Conference 173

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’m the lead researcher and author of the report. These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel.

Report 144

Report Communications Government Crisis 144

Cision

APRIL 4, 2015

Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. Consider using Cision’s Help a Reporter Out (HARO) as a resource for networking. A great way to network with local influencers is to host your own event. Host an event.

Local 120

Local Community Meeting Web 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Most PR teams will amplify segments on social media for further exposure. Local vs. national. Are you pitching local news or national? Know the producers beat.

Local 323

Local Pitching Print Interviews 323

Stern + Associates

MARCH 17, 2023

The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023.

Media Relations 106

Media Relations Media Storytelling Report 106

Bianchi Biz Blog

JANUARY 11, 2021

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Finish this sentence: If I am not reporting, I am ….

Automotive 55

Automotive Meeting Report Media 55

PRSay

MAY 3, 2024

A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election. However, only about 1-in-10 have a great deal of confidence in the 2024 election information they will receive from the news media.

Public Affairs 86

Public Affairs Local Survey Resources 86

Reputation Us

OCTOBER 16, 2023

The Big Players Consumer Reports and J.D. Even larger companies like General Electric and Procter & Gamble keep a close eye on these reports, as a negative evaluation from such reputable sources can significantly impact their brand image and sales. The post Blowing Your Own Horn Falls Flat. appeared first on ReputationUs.

Reputation 167

Reputation Consumer Report Ethics 167

Bianchi Biz Blog

MAY 16, 2024

Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 96

YouTube Marketing Local Chemicals 96

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 96

Strategy Publicity Media Video 96

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. Also, do your best to build rapport with the editors and reporters covering relevant beats. Maybe something that would surprise people?)

Transportation 101

Transportation Meeting Newspapers Media 101

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?” If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163