ImPRessions - Crenshaw Communications

JANUARY 17, 2024

TL/DR version: AI is to PR now what social media was to PR in the early aughts. So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. You can download the full State of AI in PR report on their website. (We I’m not convinced.

Report 182

Report Policies Survey Ethics 182

Agility PR Solutions

MARCH 5, 2024

The world of media and communications is constantly changing. So, staying ahead of the curve is crucial for businesses looking to maintain a strong and positive brand presence–and they can, with competitive media reporting.

Trends 106

Trends Report Media Strategy 106

Bianchi Biz Blog

FEBRUARY 12, 2024

I’m a Senior Reporter at InsideEVs. I did some freelancing after college and found my way back into the media business full-time a little over four years ago when I landed a job on Business Insider ‘s transportation desk. Finish this sentence: If I am not reporting, I am … riding one of my many bikes.

Meeting 86

Meeting Report Transportation Automotive 86

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 124

Journalism Media Relations Report Survey 124

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. Dis) trust in the media. . You can watch a recording of the live panel here , and download the full report.

Report 182

Report Media Pitching Trends 182

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage.

Report 361

Report How To Pitching Banking 361

Business Wire

OCTOBER 25, 2021

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything.

Report 306

Report Blogging Media Media Relations 306

Prowly

MAY 17, 2022

Simple question: how is earned media value calculated for a PR report? In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […].

Measurement 104

Measurement Report How To Media 104

Cision

APRIL 8, 2020

The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).

Report 409

Report Media 409

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. That may change the way you think about Nextdoor from a social media marketing perspective.

Social Media 218

Social Media Report Pinterest Reddit 218

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. . Your job is done, right?

Report 310

Report Interviews Pitching Course 310

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. How ESG reporting results in quantifiable impact ESG reporting has more benefits than just ticking compliance checkboxes.

Report 109

Report Government Financial Trends 109

Bianchi Biz Blog

JULY 10, 2023

These days, I’m a freelance reporter, editor and consultant. I started my career as a crime reporter and put those skills to use in that story. I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I’ve kind of always been doing this!)

Meeting 83

Meeting Report Automotive Media 83

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

Report 131

Report Pitching Media Survey 131

PRSay

AUGUST 18, 2023

Those interviewed widely reject national news media as credible sources for climate information, feeling that the media present information that suits their own agendas. Art credit: iexpert ] The post People Mistrust Media Reports About Climate Change, Study Finds first appeared on PRsay.

Study 78

Study Report Media Television 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% So, how do PR organizations manage their relationships with cybersecurity reporters to garner coverage and showcase their clients as thought leaders in the space?

Privacy 294

Privacy Media Telecommunications Conference 294

Business Wire

JULY 19, 2023

News and the power of media transcend borders, enabling organizations to reach audiences around the globe. However, successfully connecting with reporters in different regions requires finesse, cultural awareness, and a tailored approach.

Media Relations 258

Media Relations Internal International Media 258

Stephen Waddington

JANUARY 12, 2022

The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. It’s a must read for anyone working in the media.

Report 122

Report Media Journalism Privacy 122

Onclusive

DECEMBER 12, 2019

” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. In this whitepaper, you’ll learn: Benchmarks for average social media and press engagement of news releases. Complete the form to download the report.

Report 243

Report Analysis Social Media Data 243

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2.

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Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . So what should you do when you are ghosted by a reporter? Timing is key. Don’t take it personally .

How To 321

How To Media Report Pitching 321

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

Axia PR

JUNE 21, 2023

Reporters use a variety of ways to reach companies and their spokespeople. Others take to social media to pose a question and let the public help direct them to sources, or they may utilize media relations query tools. Manage your responses more effectively with these pointers.

Media Relations 71

Media Relations Tools Report Media 71

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

Measurement 195

Measurement Report Reputation Analysis 195

Agility PR Solutions

NOVEMBER 21, 2022

Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi.

Instagram 106

Instagram Social Media Report Brand 106

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Kelly Byrd.

Media 370

Media Measurement Reputation Examples 370

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Occasionally checking a reporter’s recent work is not enough.

Media 333

Media Pitching Report B2B 333

OnePitch

DECEMBER 28, 2023

As you build your final media list and schedule in-person interviews, we compiled a list of media friendlies, creators, and reporter teams who will be at CES 2024. We’re counting down the days until CES 2024 ! This year, the four-day Vegas trade show is expected to be the largest yet. Get those pitches ready!

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Report Trade Shows Pitching Interviews 103