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How to Write a Press Release for Your Small Business

Remote PR Jobs

Originally seen on LinkedIn The press release has been a mainstay of public relations since its inception decades ago. I’ll focus on part one of that process: how to write a press release. Now that you know when to write a press release, let’s take a look at how you actually do it. But how will they know where to go?

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. These are contacts someone, usually and SDR, has determined to be a prospect with a budget and intent to buy. The vendor community that serves PR has published a handful of reports over the last few months.

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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 111
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New Year’s Resolutions For PR Teams

ImPRessions - Crenshaw Communications

Here are some of the most useful ones for working in public relations. . There is nothing more frustrating than emailing a contact and getting a bounceback or a change of email address for a journalist whom you think would be perfect for a piece of news. We write a great deal in PR. We can get too comfortable doing what we know.

Writing 310
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PR Advice For Building Better Media Relationships

ImPRessions - Crenshaw Communications

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry.

Media 333
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LinkedIn Best Practices To Grow Your Network

Konnect Agency

People always talk about Instagram and Twitter but we believe that your LinkedIn presence is similarly, if not more, important. LinkedIn distinguishes itself from other social media platforms in that it is more professional. You can treat your LinkedIn profile as a virtual CV of sorts.