Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 113

Media Relations Media Survey Pitching 113

Newsfile

FEBRUARY 28, 2024

What is ESG Reporting? ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. It expresses an opinion on a specific topic and appears in newspapers or online publications. How Do You Pitch the Media ? What is Thought Leadership ? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

MARCH 7, 2022

The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

Meeting 83

Meeting Automotive Media Transportation 83

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Holmes Report – Echo Chamber Podcast. The Holmes Report blog is written by the staff of the Holmes Report, which bills itself as “the authoritative voice of the global public relations industry.” The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. Financier, PR man, crisis manager – and pitch man – this guy can do it all. Buffett” in the top left corner.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”.

Writing 258

Writing Newspapers Retail Groups 258

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple! Amplify Their Content.

Pitching 60

Pitching Newspapers Writing Social Media 60

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. We do this through a meet-and-greet pitch.

Pitching 333

Pitching Case Study Leadership Data 333

PRSay

MARCH 30, 2018

You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Your audiences would find it when they searched, so why bother with those pesky reporters? Get more media pitching knowledge from Michael Smart here. 2011 — Facebook follower numbers seemed to grow on their own.

Facebook 92

Facebook Newspapers Google Pitching 92

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

OCTOBER 22, 2019

Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% 66% said newspapers. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). A few months back I took a thorough look at The CMO Survey by Christine Moorman.

Marketing 66

Marketing Survey Study B2B 66

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) Usually, your reports are just looking for someone to listen—more often than not, they know the answers to their own questions and need a sounding board.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Communication builds trust and it’s a function of leadership. There are fewer reporters. You can find the Edelman Trust Barometer report here (PDF). Talk to Us

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. One day, a big American petroleum company came, and they invited me for a pitch in public relations. Today, we are a mixture of publishers, editors, and reporters. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

MAY 9, 2017

in the morning when the leadership started to arrive for work. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The circus not only comped a ticket for the reporter – but several tickets for his whole family – and good seats at that. It was amazing.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I anchored and reported there for almost 18 years. Many of them have never been reporters. I was a general assignment reporter for the 10 o’clock news and also worked as an investigative and special projects reporter. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Here are four steps to pitching reporters and getting coverage from your upcoming conference. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email.

Conference 120

Conference How To Infographics Leadership 120

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Next year, the application of AI will be more widely adopted by a larger pool of PRos and will further expand its use into content generation and recommendations, reporting and analytics, and real-time feedback for the end user.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times.

Journalism 122

Journalism Conference Internal International 122

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The leadership and vision provided by early public relations professionals was squandered. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. Reporters themselves have been in overdrive. Reporters are wearing many hats.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The PRCA Census reports that there are almost 100,000 people working in public relations and related roles. COVID-19 agency start-up report explored this trend.

Industry 153

Industry Publicity Agency Community 153

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. You wouldn’t buy a CMP without data reporting capability, and the really stellar options have a transparent workflow management interface.

Content Marketing 111

Content Marketing Marketing Media SEO 111