PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Seek out “ah-ha” measurement moments. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. That’s an asset that stays with you, unlike shares or post virality.”

Social Media 115

Social Media Airlines Media Meeting 115

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Does it include thought leadership? How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. Measuring the impact of marketing and PR is notoriously difficult. Some bloggers hold as much or more sway than a top New York Times reporter.

Strategy 78

Strategy Media Storytelling Pinterest 78

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

FEBRUARY 6, 2018

Failing to be crisis ready means that your team will not be in the best possible position to identify a risk and instinctively take measures to prevent it, or mitigate its escalation. So, while leadership needs to know this information and proactively support it, so does every other member of the team throughout the organization.

Crisis 133

Crisis Brand Branding Crisis Management 133

PRSay

OCTOBER 25, 2017

9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging.

Social Media 117

Social Media Conference Media Corporate 117

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral.

Video 153

Video B2B Film Marketing 153

Contently - Strategy

DECEMBER 12, 2018

Now, five years later, they’re ascending to powerful leadership positions. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 74

Strategy Trade Shows Case Study Course 74

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 60

Social Media Pitching Media LinkedIn 60

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Remote PR Jobs

SEPTEMBER 25, 2023

With the brand’s stunt, changing its name to IHOb last year, the company was able to garner stories published by a variety of outlets and on social media platforms, as the news was virally shared. Common practice in PR used to be measuring ad value equivalency and potential impressions for an earned media placement.

Media 100

Media Print Radio Consumer 100

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Mark My Words

APRIL 11, 2023

” As we slide inexorably from the everyday chaos of political peacetime into the unbridled melee of a British general election campaign, Kier Starmer and the Labour leadership would be wise to take heed of the adage. And if reach was the only measure of success, then mission accomplished.

LinkedIn 60

LinkedIn Viral Leadership Reputation 60

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. The organisation’s leadership should inform the spokesperson immediately so they can adjust their message accordingly. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 11, 2019

Brands are beginning to over-rely on data and measurement. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 150

Trends Communications Employee Enterprise 150

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. And, how do you measure campaign success afterwards, and are those different metrics?

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. This is an important point, because you want to be able to measure and compare results over time. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. Workspaces. It’s mobile-friendly too.

Tools 160

Tools Media Software Analysis 160

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Social Media Measurement 101 for Small Business [link] via @divahound | One to read! . — Kristi Hines (@kikolani) August 20, 2015. Douglas Idugboe – @douglasi.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 2, 2024

Does internal linking have a measurable effect on ranking? And if we could tie together that theme of inflation and homeowners insurance and create an interesting report or narrative in that topic space, like that would be a piece of content that would go pretty viral and do well, like in the media.

Internal 118

Internal International Insurance Insurance 118

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. They created 54 different pieces of multimedia thought leadership over the course of a few months, including press releases, webinars, tip sheets, blog posts, SlideShares and email campaigns. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Scott Public Relations

NOVEMBER 10, 2022

Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.” How many deaths may have been avoided?

How To 52

How To Insurance Insurance Ethics 52

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. You can simply build your own thought leadership by raising your hand, pressing a button, and asking a smart question or sharing some authentic point of view. 16: How the consumer driven news cycle changes PR measurement. We talk about R rates. read more. #16:

Healthcare 78

Healthcare Storytelling Communications Local 78

Shift Communications

MARCH 25, 2015

I’ve never worked in a place where my colleagues – leadership and junior staff alike – are so willing to do what they personally can to further my professional growth. At a fundamental level, the role of PR pros is typically much more media-oriented, while marketing is heavier on data, measurement and driving sales.

Marketing 60

Marketing Advertising Advertising Pitching 60