Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

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Crisis Communications Crisis Communications Crisis Management 203

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

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Viral Crisis Communications SEO Reputation 52

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

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Crisis Exercises Crisis Communications Reputation 161

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. 2) Where is the topic going viral? LinkedIn Content Suggestions.

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Trends Viral Analysis Crisis 61

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation.

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Crisis Privacy Airlines Facebook 136

PRSay

OCTOBER 25, 2017

A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. “If something is a problem internally, then it could explode externally,” said Emerick.

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Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. Team roles and responsibilities need to be clear if your crisis communication plan is going to work.

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Crisis How To Crisis Management Crisis Communications 62