Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts.

How To 370

How To Biotechnology Case Study Leadership 370

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ?

Marketing 136

Marketing Survey Study Comparison 136

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

PRSay

JUNE 24, 2020

After an overwhelming response to its June 4 event , PRSA hosted a follow-up webinar on June 18 titled “Responding to Racial Injustice with Change and Healing — Part II.” The webinar was held three days after the U.S. The one-hour session was devoted to answering participants’ questions, starting with the concept of “minstreling.”.

Communications 157

Communications Employee Training Company 157

PR 20/20

MAY 9, 2023

Associations and other member-based organizations demonstrate no shortage of marketing tactics. However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. Event Management: Many associations organize events, conferences, or webinars.

Strategy 81

Strategy Marketing Tools Report 81

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Extends the reach of thought leadership content . Here’s why. Paid vs. organic social. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course.

Conference 284

Conference How To Trade Shows Leadership 284

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. Time to put them to work for your marketing team.

Leadership 83

Leadership Print Training Radio 83

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195

Training Media Training Reputation Crisis Communications 195

Marketwired

MARCH 3, 2016

The last ten years have seen a seismic shift in not only how business is done, but also how marketers get the word out to influencers and followers. This, in turn, helps to really expand and enhance your thought-leadership. Blab is also set up in a way that makes it a great choice for real-time marketing. [By Jason Mollica].

Leadership 116

Leadership YouTube Video Instagram 116

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe.

Measurement 370

Measurement How To Analysis Data 370

Cision

JULY 14, 2015

But there’s another cause, in The Economist’s view: “Perhaps the biggest enemy of guru renewal is the development of a ‘thought leadership’ industry.” Sign up for her webinar today! True thought leadership, however, requires “access to some original resource or data that is not available anywhere else, that is proprietary.

Leadership 120

Leadership Television Resources Energy 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR. at Social Media Week Berlin.

Trends 40

Trends Insurance Insurance Marketing 40

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 370

Training Media Training Reputation Crisis Communications 370

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing.

Insurance 40

Insurance Insurance Marketing Conference 40

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Join us for the The Executive’s Guide to Building and Leading an Impactful Communications Department webinar on Tuesday, January 26th!

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

PRSay

APRIL 29, 2020

That paradox was something that an April 24 PRSA webinar sought to clarify for PR job-seekers. moderated the webinar. Webinar panelist Jim Delulio , president of recruiting firm PR Talent in Huntington Beach, Calif., The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif.,

Marketing 158

Marketing Financial Crisis Communications Print 158

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

Strategy 78

Strategy Brand Branding Leadership 78

ImPRessions - Crenshaw Communications

JULY 7, 2021

A great example was a French company we worked with that was launching their competitive pricing tool in the US market. This one is hard because it’s natural for marketing or sales teams to look for a guarantee on lead-generation or conversion. This was not new technology and the name was virtually unknown in the States. Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? What’s the right channel to use? Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Shift Communications

APRIL 13, 2022

Here, we review Twitter and LinkedIn marketing strategy. LinkedIn Marketing Strategy. These capabilities make it the clear choice for Account-Based Marketing. What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Survey 116

Survey B2B Marketing Interviews 116

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 65

Marketing Survey Study B2B 65

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! If you’re thinking that influencing sits with marketing, you’re mistaken. If so, join our live webinar ‘Social Listening the PR Way ’. Social media listening is fast becoming an essential part of the PR and Comms toolkit. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Use social media marketing – such as Facebook – to build awareness for your brand.

Brand 246

Brand Branding eBook Leadership 246

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content. Persuasive and authoritative, white papers remain vital to B2B marketers. Infographics.

Case Study 210

Case Study How To Infographics SEO 210

Prohibition

SEPTEMBER 1, 2023

Since then, he has become a leading figure in the world of digital marketing; known for his extensive experience in digital strategy. Leadership is not merely about managing a team but involves taking personal ownership and accountability. A bad manager is the reason why over 75% of people leave their jobs. Is your team trained up?

Agency 71

Agency Leadership Training Big Data 71

Shift Communications

SEPTEMBER 16, 2016

Thought leadership is one of those PR jargon words that everybody loves to hate. Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. It’s an asset to have strong data that backs up your thought leadership platform. Data To Back It Up.

Leadership 60

Leadership B2B Infographics Data 60