Remove Leadership Remove Marketing Remove Product Launch Remove Webinar
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How to Make your Messaging Stick

Onclusive

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions.

How To 370
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Market Priming: Setting Conditions for a Product Launch

Sword and the Script

The leadership called for a quick huddle with key players from across the unit. Likewise it’s what stakeholders in a company expect of business leadership. What Marketing can learn from Military Planning. Businesses spend big money to launch to products. Production. Planning Launches Across 3 Dimensions.

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Why a business case may be the missing key to securing your PR budget

Onclusive

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Join us for a webinar on How to Build a PR Business Case and Secure the Investment on October 26th.

Resources 195
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How to manage corporate reputation with PESTLE analysis

Onclusive

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. Join us for Managing Corporate Reputation with PESTLE Analysis webinar next week on Thursday, November 18th.

Analysis 195
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How To: Measure Success For a Product Launch

Waxing UnLyrical

It seemed to satisfy the leadership, and frankly it was all I could handle at that point in my career. And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). I know, I know.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What is Influencer Marketing? These influencers promote products, services, or causes to their audience and enhance brand credibility. What is SEO PR?

Viral 52
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Booking you on panels at events and webinars may also be more effective in engaging prospects. Product launch. Thought leadership strategy. Content marketing. Crisis management. Social media strategy.