Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 96

Survey Industry Leadership Study 96

PRSay

MARCH 29, 2022

The monthly livestream on the PRSA LinkedIn page features discussions with the publication’s contributors and delves deeper into the topics of their articles. To make your writing more melodious, print it out and read it aloud to hear any awkward passages or sour notes.

Creativity 156

Creativity Print Software Writing 156

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 109

Video Marketing SEO Social Media 109

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Thought Leadership ? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. Although Barbara loves LinkedIn, she doesn’t work for the company.

Communications 105

Communications Community Crisis Film 105

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert.

Case Study 178

Case Study SEO Film Video 178

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. Although Barbara loves LinkedIn, she doesn’t work for the company.

Communications 81

Communications Community Crisis Film 81

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. LinkedIn Content Suggestions. With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Facebook trending. Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

Barokas

JUNE 1, 2017

Provide tangible examples of past leadership and skills you can bring to this internship. Become a LinkedIn pro and do a bit of connection stalking. Bonus points if you bring a printed resume and work examples! Connect with your interviewers on LinkedIn and send a thank you note, either through email or snail mail.

How To 68

How To Interviews Internal International 68

ImPRessions - Crenshaw Communications

MAY 4, 2017

T his piece written for a 3D printing company , does just that. To convince an editor that you have writing experience on the level they require, build a track record by writing and publishing articles on LinkedIn and your company blog, or guest-blogging on a complementary site. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. That said, my favorite platform is LinkedIn.

B2B 82

B2B Social Media Company Marketing 82

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 4, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? If sales leadership and marketing leadership make concerted efforts to work together, then and only then, will their teams follow suit.”. Want to be part of the Off Script series? Send us a note through the contact us page. ” * * * .

Technology 104

Technology System Data Leadership 104

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

OCTOBER 15, 2019

See this recent Jason DeRusha (anchor at WCCO-TV here in MSP) comment on my LinkedIn post on this same topic a few weeks ago for proof. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Cloud) and print (The Minneapolis St. Second, newsrooms continue to shrink.

Media Relations 100

Media Relations Pitching Media Report 100

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. B2B marketers are starting to glean a lot of insights of this kind from LinkedIn and Twitter. The social networks can be helpful for this.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JANUARY 31, 2023

With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. FirstUp named Cheryl Chavez as Chief Product Officer and Ed Bielawa as Chief Technology Officer.

Software 78

Software Case Study Technology Tools 78

Scott Public Relations

JUNE 26, 2020

Since 1987, when the FCC (Federal Communications Commission) Fairness Doctrine was repealed that required broadcast, network, and print media to present news in a balanced and factual way, the path has been cleared for one-sided, fantastical, and controversial broadcasts and articles. What Does the Law Say? The post Mark Zuckerberg, Wake Up!

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. She can be contacted via Twitter, Google+ , LinkedIn or via either of her websites. What is your idea of PR nirvana?

Real Estate 71

Real Estate Local Government Internal 71

Sword and the Script

AUGUST 1, 2023

It will create an executive biography based on a LinkedIn profile. req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. She’s also held leadership roles at Edelman, Burson-Marsteller and Deloitte. Brands (NYSE: YUM).

Software 123

Software Pitching Ethics Privacy 123

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. If you suddenly got 10% more budget, you’d spend it on… (BCB) research-based thought leadership or customer testimonials. You can find more from Brianna Carroll Boyle on LinkedIn. Online influencers and bloggers were basically unheard of.

Brand 109

Brand Branding Reputation Corporate 109

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Mita Dhullipala.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Rock the Status Quo

SEPTEMBER 3, 2014

If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. Search the word “digital” in LinkedIn and read the job descriptions you find. But clients and prospects don’t know that.

Agency 188

Agency SEO Advertising Advertising 188

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. To expand into other areas, demonstrate your credibility with content that serves their interest.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 9, 2016

Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. Pull editorial calendar information: Traditional print publications often publish editorial calendars that show the topics they plan to cover throughout the year.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel. although LinkedIn messages are also a great option,” says Banham. “We

Company 113

Company Interviews Print Pitching 113

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? After all, affecting change is much about leadership and sharing a clear vision. Share it with your network: Tweet now – Share on LinkedIn now. Visual by LeaderShip Solutions. Print it to motivate your team. A large part of your audience communicates via this medium.

How To 60

How To Software System Employee 60

Cision

MAY 21, 2015

A show about communicating with clients, prospects and employees – in person, in print and online. Discusses topics in marketing weekly. 12) Neal Schaffer. Maximize Your Social. 13) Mike Stelzner. 39) Donna Papacosta. Trafcom News Podcast. Listen to this podcast if you CARE about communicating! 40) Danny Ivy. Connect, Engage, Inspire.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Waxing UnLyrical

APRIL 2, 2016

And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership. Collaborating to build and grow empowered communities instantly elevates your thought leadership. Click To Tweet.

Strategy 40

Strategy Case Study Community Creativity 40

Cision

APRIL 5, 2017

With Facebook and LinkedIn, we reach our customers and our publishers directly. Chris Lynch: Is print media dead? Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” From your vantage point, what are the changes within the last 12 months? Aim for the Head and the Heart.

Report 225

Report Media Advertising Advertising 225