Shift Communications

APRIL 13, 2022

The importance of social media. Here, we review Twitter and LinkedIn marketing strategy. LinkedIn Marketing Strategy. LinkedIn is the most trusted social network and has a few advantages over platform peers. ICYMI : LinkedIn enhanced its LinkedIn Event/Live experience with event ads and rolled out Business Manager.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Communications Conversations

MAY 12, 2023

For people who are “on LinkedIn”, the experience is most likely an episodic one. For most people, that’s what LinkedIn is. Now, some people would say looking at your LinkedIn stats weekly or monthly is a little narcissitic. Those are the people I want searching for me on LinkedIn. First, the stats.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Start with your brand.

Leadership 98

Leadership How To Trade Shows Pinterest 98

The Hoyt Organization

FEBRUARY 12, 2024

When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. Use LinkedIn to forge meaningful connections.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. A little bit of everything!

B2B 405

B2B Social Media Media Instagram 405

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. But, LinkedIn can be a channel for this, too.

LinkedIn 74

LinkedIn Employee Survey Internal 74

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

Prohibition

JULY 6, 2023

Each month there are more and more changes being made to social media, especially social media advertising. Meta expands Reel ad options Video is becoming the centre piece of each social media platform and Meta are constantly updating their Reels with new settings and opportunities. Here are the latest updates to be aware of.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! LinkedIn release 2023 best practices.

Instagram 62

Instagram LinkedIn Social Media Media 62

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Digital and social media The B2B tech media landscape is now ruled by the digital domain. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Stern + Associates

NOVEMBER 18, 2022

Building thought leadership and executive visibility. For as long as I can remember, I thought “thought leadership” was sufficient to describe PR strategy among communications professionals. How do you measure thought leadership and executive visibility? But it didn’t really articulate what it was doing for executive visibility.

Leadership 62

Leadership Measurement Conference Groups 62

Shift Communications

SEPTEMBER 28, 2022

There is a rising demand for more open, “outward” leadership — executives who can visibly engage and inspire their stakeholders. Social media is one of the most readily available platforms for executives to do that. Many CEOs have already been at this for years.

Analysis 60

Analysis LinkedIn How To Social Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. True to the site’s name, “linking” is the heart of LinkedIn. Work those connections.

LinkedIn 159

LinkedIn Groups Community Leadership 159

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. based media analytics company for communications professionals — while some measurement programs can be complicated and expensive, “there’s also a cost for not doing it.” 17 livestream on PRSA’s LinkedIn page.

LinkedIn 128

LinkedIn Strategy Measurement Analytics 128

Communications Conversations

SEPTEMBER 28, 2021

It’s a powerful thing in social media marketing circles. It’s the holy grail of social media actions–and one we, as social media marketers, spend a lot of time trying to convince customers to hit. And most of us are graded out on how much reach we’re driving through our social media activities.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 95

Media Relations Automotive Media Survey 95

Remote PR Jobs

SEPTEMBER 25, 2023

While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. At Influence & Co.,

Media 100

Media Pinterest LinkedIn Case Study 100

5W PR

APRIL 29, 2024

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. B2B technology PR can tap into this by engaging with journalists, sharing press releases, and nurturing relationships that can lead to invaluable media exposure.

B2B 78

B2B Social Media Media Community 78

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Communications Conversations

SEPTEMBER 2, 2021

Specifically social media coaching for executives and leaders. To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). 7 – Kristi Piehl , Media Minefield – 2,826 followers. 7 – Kristi Piehl , Media Minefield – 2,826 followers. The reason?

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” ” Translation: We want our execs to show up in the media more often. Second, valuable thought leadership content is still in demand.

Leadership 60

Leadership LinkedIn Case Study Study 60

wiredPRworks

JULY 1, 2022

13 Ways to Light Up Your Career or Company with Linkedin Profile Makeover Success Sparks. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network , and be the person your target companies, but don’t think you have the skills to create an Ultimate LinkedIn Profile Makeover?

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

wiredPRworks

MAY 23, 2022

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. Top of the list: Write a manifesto about your leadership values. You wouldn’t send a spokesperson out on a media tour without a handful of key messages,” he said.

Energy 128

Energy Leadership Meeting LinkedIn 128

Cision

FEBRUARY 8, 2016

If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use. Have a clear purpose. Post a professional photo.

LinkedIn 96

LinkedIn Leadership Pinterest Writing 96

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. Moreover, only 31% are on LinkedIn, down 22% from the same time last year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

Communications Conversations

AUGUST 5, 2019

In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. They share articles where they have been featured in the media. And, if the goal is thought leadership and brand-building, that makes a ton of sense. That’s leadership. One big reason.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Communications Conversations

OCTOBER 22, 2014

And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Organization: Edelman. Goal: Employee recruiting. Organization: Apple. Goal: Shaping perceptions with employees.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. LinkedIn Enters in China. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Media professionals will be turning to more specialized platforms to assist in their work.

Trends 333

Trends Industry Government Data 333

Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. LinkedIn also implemented an updated algorithm for 2023. There have also been some other updates this month – check out the latest here.

Instagram 62

Instagram Social Media Media LinkedIn 62

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. Be aware of LinkedIn’s unique demographics.

LinkedIn 84

LinkedIn Mobile Leadership Course 84