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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

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Meet the Media: Peter Fretty, Technology Editor at IndustryWeek

Bianchi Biz Blog

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Since my beat is all about innovation, I am always looking for stories that explain why a specific technology or invention will make a difference. I was offered the opportunity to write a column.

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 146
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

In fact, 93% of PR professionals follow journalists on Twitter. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170
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Meet the Media: Alan Adler, Midwest Bureau Chief for FreightWaves

Bianchi Biz Blog

About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Having worked in both journalism and PR, I have a very sensitive b.s.

Meeting 75
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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others.