ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. For some B2B clients, a story in a highly targeted trade journal is much more effective than coverage in top dailies.

Skype 149

Skype Interviews Viral B2B 149

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The fact of the matter is that a crisis is a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Similarly, brands will lose their followers and reputation if they aren’t prepared for crises. Measure Your Niche’s Density. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. –John.

SEO 94

SEO Google Storytelling Writing 94

NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. Indignation wasn’t limited to just fans of the sport, but commentators, coaches, and current players themselves. The top articles about the European Super League. interactions.

Crisis 114

Crisis Sports Media Facebook 114

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. .

Media 202

Media Storytelling Technology Data 202

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. The cover-up cost him four sponsors, his reputation and – maybe – his career.”.

Crisis 48

Crisis Airlines Reputation Corporate 48

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. For example, at Verve with a campaign that had gone stale, I drew inspiration from my journalism experience to revive it. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 6, 2016

But here are a few that get noticed and boost market reputation. HubSpot and LinkedIn have forged a very close content relationship and have created quite a few viral pieces like the ever-popular “ The Sales & Marketing Love Story ” and the insightful “ Master the Art of Social Selling.”. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5

eBook 108

eBook Infographics Pinterest How To 108

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Flack's Revenge

JANUARY 30, 2019

A viral video seemed to show high school kids in MAGA hats at an event, crowding and menacing a Native American. The Dangers of Twitter journalism. An interesting debate that followed was about the role of social media and especially Twitter in fanning the flames of knee-jerk journalism. Journalism is that conversation.

Media 120

Media Journalism Viral Twitter 120

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. W2O rebranding to Real Chemistry | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. The Wall Street Journal just penned a fawning profile of her. Karlie Kloss on Twitter.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a The stock tanked, but more importantly so did Facebook’s already sullied reputation. Later that day, the company’s abbreviated blog post went up.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history. There is a new creativity in brand journalism but the feel is brand advertising.

Report 225

Report Media Advertising Advertising 225