PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.

Pitching 164

Pitching Travel Journalism Exercises 164

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 114

Journalism Automotive Interviews Writing 114

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Landis PR

JUNE 6, 2022

As a PR pro, a decent portion of your job involves pitching the media. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right. Here are some tips to perfect your pitch: Do your research. Here are some tips to perfect your pitch: Do your research.

Pitching 105

Pitching Media Relations Journalism Report 105

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. How was your transition into public relations?

Communications 190

Communications Sports Journalism Fashion 190

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 2) Volume of PR pitches received.

Survey 169

Survey Media Relations Pitching Media 169

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 174

Pitching Journalism Survey Report 174

Axia PR

NOVEMBER 1, 2022

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. Tune in to learn more!

Journalism 116

Journalism Report Pitching Technology 116

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trades placements yield good returns.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This is a good practice in general, but it could cozy you up closer to the reporters you want to pitch. Engage in 1-on-1 Dialogue. Or just ask.

Journalism 206

Journalism Trends Social Media Pitching 206

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). So how can you find the best time of day for your target media? and noon, their time zone.

Pitching 166

Pitching Radio Course Journalism 166

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. “So The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways.

Journalism 211

Journalism Report Interviews Meeting 211

Cision

JANUARY 17, 2018

Developing just the right pitch has never been easy, however. That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 110

Media Relations Media Survey Pitching 110

Ishmael's Corner

JULY 19, 2020

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

Pitching 187

Pitching Storytelling Media Writing 187

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You.

Media Relations 120

Media Relations Media Pitching Measurement 120

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Pitch a story about how the world is ending.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media Relations 113

Media Relations Media Web Pitching 113

Cision

AUGUST 23, 2016

A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. That’s an increase from 2013 when 41 percent of respondents felt this way.

Journalism 120

Journalism Social Media Study Media 120

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know!

Media Relations 76

Media Relations Healthcare Media Hotels 76

Ishmael's Corner

FEBRUARY 27, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

Pitching 166

Pitching Storytelling Media Writing 166

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Source: 2023 State of the Media Report by Cision.

B2B 105

B2B Survey Pitching Software 105

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Because when you think about it, pitching is a bit like fishing.

Journalism 344

Journalism Internal International Pitching 344

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Axia PR

APRIL 9, 2021

Know the seven steps for better media pitching from Muck Rack’s State of Journalism. Pitching isn’t just a skill needed in baseball; it’s an important part of public relations. As PR professionals, it’s important to know how to successfully pitch to journalists.

Pitching 62

Pitching Journalism Company Media 62

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. The PR Opportunity for Brands as Publishers Tinker with Journalism.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Pitch early–literally!

Media Relations 100

Media Relations Pitching Media Report 100

Bianchi Biz Blog

JANUARY 8, 2024

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you or your publication? I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. Repeated emails!

Meeting 97

Meeting Energy Local Media 97

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering.

Twitter 127

Twitter Survey Journalism Social Media 127

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Insights for better relationships with the media. Open and response rates to email story pitches. The Wall Street Journal 80%. TechCrunch 85%.

Study 165

Study Communications Survey Pitching 165

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Cision

OCTOBER 5, 2015

There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. Want more pitching advice? Fill in All the Blanks.

Pitching 120

Pitching Report Social Media Journalism 120

Bianchi Biz Blog

APRIL 15, 2024

How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. What advice do you have for PR people that want to pitch you? Anyone can send who, what, where, when, why, but it takes more than that to actually make someone connect and care about what they’re reading.

Meeting 97

Meeting Media Journalism Interviews 97

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. Non-pitches. Weekly newsletter updates.

Pitching 129

Pitching Report Writing Energy 129

Cision

SEPTEMBER 30, 2016

We’ve got tips from Dao on what and how to pitch tasty treats and stories. I’m a Houston native, lifetime restaurant worker and NYU journalism graduate. How do you prefer to receive pitches? It’s also very apparent when someone is pitching something they don’t understand or care about. What is your specialty?

Pitching 120

Pitching Travel Trends Print 120