Ishmael's Corner

JULY 19, 2020

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

Pitching 187

Pitching Storytelling Media Writing 187

Cision

JANUARY 17, 2018

Developing just the right pitch has never been easy, however. That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 2) Volume of PR pitches received.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. This all spills onto the page while I journal for a little while. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. The stuff I feel frantic about.

Exercises 156

Exercises Writing Journalism Advertising 156

Ishmael's Corner

FEBRUARY 27, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

Pitching 166

Pitching Storytelling Media Writing 166

Bianchi Biz Blog

APRIL 15, 2024

I don’t know about my pride, but when my mom learned that I was writing for a magazine she excitedly said, “you’re a published writer!!” How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Media Journalism Interviews 78

Bianchi Biz Blog

JANUARY 8, 2024

This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. How long have you been in journalism and how did you get started? It was even heated!

Meeting 97

Meeting Energy Local Media 97

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. With this in mind, I’m likely not going to write a puff piece about Kayak. One of a handful of journalists!

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Because when you think about it, pitching is a bit like fishing.

Journalism 344

Journalism Internal International Pitching 344

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know!

Media Relations 76

Media Relations Healthcare Media Hotels 76

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Leadership 195

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. Non-pitches.

Pitching 138

Pitching Report Writing Energy 138

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Insights for better relationships with the media. Think about how much work that is: try writing a blog post every day – then add two more.

Study 167

Study Communications Survey Pitching 167

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Pitch early–literally!

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. said his newsroom receives countless email pitches every day.

Report 170

Report Local Media Pitching 170

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Daily client communication to update, report on and discuss media relations.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” The PR Opportunity for Brands as Publishers Tinker with Journalism.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of.

Meeting 92

Meeting Engineering Journalism Media 92

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Bianchi Biz Blog

JUNE 5, 2023

I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers.

Meeting 75

Meeting Automotive Media Transportation 75

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. An “Interview” with ChatGPT: What is Public Relations?

Blogging 113

Blogging Software B2B Survey 113

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Leadership 370

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing. They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them.

Technology 120

Technology Pitching Insurance Insurance 120

Cision

SEPTEMBER 30, 2016

We’ve got tips from Dao on what and how to pitch tasty treats and stories. I’m a Houston native, lifetime restaurant worker and NYU journalism graduate. I also write for Liquor.com. How do you prefer to receive pitches? It’s also very apparent when someone is pitching something they don’t understand or care about.

Pitching 120

Pitching Travel Trends Print 120

Bianchi Biz Blog

SEPTEMBER 11, 2023

I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism.

Meeting 104

Meeting Media Travel Journalism 104

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Propel wrote a post showcasing how you can build a media list with its generative AI tool Amiga. “I

Survey 145

Survey Software B2B Pitching 145

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. How long have you been in journalism and how did you get started? Know your audience. Any pet peeves with PR people?

Transportation 99

Transportation Meeting Newspapers Trade Shows 99

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

PRSay

MAY 17, 2021

To look for insights that might improve the outlook for this year, I turned to Muck Rack’s “ The State of Journalism 2021 ” survey from March. Based on the report’s findings, here are ways we can better engage journalists this year and beyond: Pitch on Monday morning. Just 6 percent said they prefer to receive pitches on Fridays.

Pitching 191

Pitching Survey Report Social Media 191

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. The state of journalism in 2022. 5 tips for working with the media.

Pitching 58

Pitching Media Journalism Data 58

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Describe the craziest or most fun story you have written.

Meeting 95

Meeting Automotive Media Journalism 95

Bianchi Biz Blog

JUNE 19, 2023

How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I fell in love with writing when I was in sixth grade. Get to know the editors you pitch to.

Transportation 93

Transportation Meeting Media Newspapers 93