Journalism Media Relations Pitching Product Launch 
Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
Sword and the Script
MAY 16, 2020
Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 2) Volume of PR pitches received.
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Shift Communications
DECEMBER 18, 2015
This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.
Bianchi Biz Blog
SEPTEMBER 7, 2021
How long have you been in journalism and how did you get started? Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism. What advice do you have for PR people that want to pitch you? I used the G.I.
ImPRessions - Crenshaw Communications
MAY 31, 2016
When it comes to the media relations piece of communications, having the right journalist contacts is useful. It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. PR is about who you know. Not really, or at least not entirely.
Bianchi Biz Blog
AUGUST 17, 2023
Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. And it’s not like hosting your own technology showcase for media at your own venue. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate. We have a booth booked!”
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