Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

Sword and the Script

DECEMBER 19, 2023

To win over journalists, PR needs to understand their audience A survey of 3,000+ journalists found 75% say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources.

B2B 108

B2B Survey Pitching Software 108

Burrelles Fresh Ideas

JANUARY 30, 2024

Resource: Remember the five key components of re-building trust after a crisis : truth and transparency, timely responsiveness, getting the messaging right, imparting empathy and compassion, and maintaining consistency and continuity. “PR When it happens, you’re in crisis mode, and media monitoring becomes crucial.

Ethics 98

Ethics Crisis Transportation Airlines 98

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking resources and tools.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

APRIL 2, 2021

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Navy resources and was produced independently. Government, Department of Defense, Department of the Navy or the Department of Homeland Security. Kaye Sweetser, Ph.D.,

Public Affairs 98

Public Affairs Publicity Journalism Study 98

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Resources need to be fluid and flexible. Measure. . COVID information fatigue is high.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well? Every week I continue to learn and tech test.

Big Data 250

Big Data Data Education Internal 250

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

APRIL 14, 2015

Focus on being a resource for the media and make meeting with you and your organization worth their time. Every day there’s a PR pro who is tasked with getting their client or organization into The Wall Street Journal or The New York Times. Measure What Matters. Ah, measurement, a PR pro’s favorite subject. The result?

Media Relations 120

Media Relations Media Pitching Measurement 120

Critical Mention

JUNE 10, 2020

Social Media is an invaluable Resource for Pitching. Social media is now an invaluable resource for PR and communications pros looking to make targeted pitches for their organization or client. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 104

Media Pitching Trends Resources 104

Stephen Waddington

MARCH 26, 2020

It would be good to also reflect on the context in which they are, daily changes that are happening as the government and organisations come up with new policies, measures and strategies and how these impact both, PR and our daily lives. The participants can, of course, write about other relevant aspects and events related to PR.

Policies 109

Policies Government Study Crisis Communications 109

Cision

JANUARY 4, 2016

While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. Improve your ancillary resources.

Resources 120

Resources Journalism Print Pitching 120

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Company blogs are no longer a luxury, and this site can be a terrific resource for teams looking to start a new blog or improve an existing one. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

OCTOBER 10, 2019

” I’d be doubling down on finding resources that could help me measure, track and analyze every piece of data we had. I know, the survey did say “additional writer” and “brand journalism” were near the top of the list. And, then I’d double down again. Senior-level social content.

Brand 79

Brand Branding Survey Conference 79

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Advertising Age Online. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Barokas

DECEMBER 5, 2019

Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? How do you measure success? Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., The ones that give you that “Woah… #mindblown” moment.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Stalwart Blog

NOVEMBER 6, 2015

Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? Personally, one of my goals for the New Year is to become knowledgeable about measuring, tracking and reporting social media engagement because it’s essential to understand what numbers mean. Are there new sections?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Barokas

JANUARY 9, 2019

Any company looking to have a huge year in marketing in PR must be ready to bolster those goals with adequate resources. Sure everyone wants coverage in the Wall Street Journal, but is a mention there going to make more of an impact for your business than an in-depth feature in a key vertical publication? How do you measure success?

Strategy 60

Strategy Media Pinterest Storytelling 60

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Decision Time Nears for Mega Measure: FASTER Bay Area. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? What drew you to the PR industry? I’ve always been a news junkie and loved to write since I was a little kid.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

OCTOBER 3, 2017

Three-quarters said they don’t have a strategy and when asked why 67% pointed to a small team which suggests limited time and resources. For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. Measuring ROI is hard.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Sword and the Script

DECEMBER 4, 2018

Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. Read more: A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing. 6) On average buyers examine 5 sources in decision making.

Survey 104

Survey Marketing B2B Content Marketing 104

Karen Freberg

AUGUST 15, 2017

How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Yes, it’s challenging indeed, but what is good to note is there are a lot of resources out there to use more than ever. We are also seeing MORE professors open up and SHARE their resources.

Social Media 69

Social Media Media Resources Education 69

Beyond PR

FEBRUARY 20, 2018

In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. Follow him on Twitter @cglynch.

Strategy 69

Strategy Analysis Technology Measurement 69

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Monique Farmer, APR, Professor of Practice in the College of Journalism and Mass Communications, the University of Nebraska, and Creator, Anvil Ready. “There’s no question that it’s a different ballgame.

Company 189

Company Employee Internal International 189

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 18, 2015

Scipps School of Journalism at Ohio University. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Doing More with Less: Tools, Tips and Resources (this link goes to the presentation in Slideshare)- Kellye Crane, Founder, Solo PR Pro. Three Really Is The Magic Number.

Conference 40

Conference Community Small Business Storytelling 40

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Here comes the parallel – have you cracked open the CMO section of the Wall Street Journal, lately? Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95