ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. A great example is this post on “engagement journalism.” The Cision Blog. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Barokas

DECEMBER 5, 2019

Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Does it include thought leadership? How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

Barokas

JANUARY 9, 2019

Any company looking to have a huge year in marketing in PR must be ready to bolster those goals with adequate resources. Sure everyone wants coverage in the Wall Street Journal, but is a mention there going to make more of an impact for your business than an in-depth feature in a key vertical publication? How do you measure success?

Strategy 60

Strategy Media Pinterest Storytelling 60

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. Follow your gut.”

Company 190

Company Employee Internal International 190

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 4, 2018

Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. Read more: A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing. 6) On average buyers examine 5 sources in decision making.

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

FEBRUARY 20, 2018

In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. Follow him on Twitter @cglynch.

Strategy 69

Strategy Analysis Technology Measurement 69

Sword and the Script

NOVEMBER 21, 2017

In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. That’s a harder one to come up with and justify to win the fight for finite resources against lots of competition for well deserving initiatives. PR, marketing, sales and journalism.

Technology 62

Technology Data Interviews Marketing 62

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. Please tell us about Marx Communications. What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance.

Training 65

Training Ethics Data Analysis 65

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Topically, this event covers a lot of ground. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). Pursuing Meaningful Life Episode 078 – Loving Different Cultures , from Leadership Equip Network. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 40

Measurement Tourism Creativity Blogging 40

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. 3 PR Trends in Tactics, Measurement and Organization.

Survey 105

Survey Media Relations Corporate Communications 105

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 198

Marketing Content Marketing Data Social Media 198

PRSay

JUNE 11, 2021

We regularly used this resource to monitor their takes on certain topics (what’s [going on] with testing, what’s the next challenge in the United States or abroad, what are experts saying about the vaccine timeline, etc.). Even today, this remains a valuable resource for us.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

FEBRUARY 16, 2019

A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal. Growing any team is a leadership challenge.

Creativity 77

Creativity Study Survey Advertising 77

Cision

MARCH 23, 2016

Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. One major change that we’re already seeing take shape, though, is the measurement of media relations.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Mindful Marketing

APRIL 18, 2016

In the past, PR teams took on a lot of manual work when it came to media outreach and research, measurement and analytics, content creation and more. Like expecting a hairdresser to make you look like a celebrity, expecting PR to deliver results without resources is asking for a miracle. PR is a process.

Analytics 50

Analytics Training Meeting Measurement 50

Beyond PR

MARCH 17, 2016

But when you’re doing it with limited budgets, staff and resources, creating an effective communications strategy can be a daunting task. Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels.

Marketing 40

Marketing Small Business Web Nonprofit 40

Cision

AUGUST 26, 2015

Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. And, how do you measure campaign success afterwards, and are those different metrics?

Trends 78

Trends Brand Branding Reddit 78

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? . So perception is everything. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch. Learn their approach to strategy, operations, measurement, staffing and more. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

NOVEMBER 29, 2010

He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. That leadership and direction, The Big Idea that seals the deal can come from anyone, in the right setting. Thanks so much for stopping by WUL!

Film 70

Film Measurement Leadership Twitter 70

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We talk about aerosol nanometers of size for measuring aerosols. We talk about R rates. read more. #16:

Healthcare 78

Healthcare Storytelling Communications Local 78

Maxim Behar

NOVEMBER 19, 2020

But the Prime Minister said "Our measures are flexible, this way we protect the mental health of the people." There is no doubt that the measures are flexible, but this is because Bulgaria is a typical example of a democracy in which public opinion sets the tone, not the government. What does hard or soft measures mean?

Government 52

Government Measurement Pharmaceuticals System 52

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. That kind of writing is closer to “making content” than it is to “doing good journalism.” Hub and spoke. I’m not alone either.

Content Marketing 111

Content Marketing Marketing Media SEO 111

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. Don’t have the resources to do real reporting and really bring me the facts.” Or the virus and public health measures.”.

Brand 78

Brand Branding Media Government 78