Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. All-in-one monitoring capability: As marketers know well, we live in a multichannel world. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

So, when we read that the championship adds at least $300 million to the value of the Cubs, based on the incremental marketing, ticket and television income, we say it couldn’t happen to a nicer bunch of guys. We have seen the future and it is “constructive journalism.” ” And who could argue with that?

Construction 120

Construction Journalism Tourism Local 120

Critical Mention

OCTOBER 29, 2018

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans.

Sports 117

Sports Film Television Transportation 117

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. You got your degree in journalism, like many in our field. Why or why not?

Sports 113

Sports Travel Television Agency 113

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Journal Of Marketing Research (JMR) , 49 (2), 192-205. To share or not to share: the role of content and emotion in viral marketing.

Viral 120

Viral Journalism Advertising Advertising 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It will be remembered primarily by marketing and PR professionals. The speed with which the #metoo movement has toppled boldface in journalism, politics, and entertainment is breathtaking, and major media companies have not been spared. It was well-crafted, on-target, and even included Jenner in the mea culpa. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

JANUARY 30, 2019

As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

How To 60

How To Media Analytics Television 60

NewsWhip

FEBRUARY 28, 2023

HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. Many television shows use the feature to promote episode moments, as well as influencers who create quicker content than their usual long-form videos. Data backs it up. So, how are companies utilizing this new strategy?

Video 148

Video Brand Branding Instagram 148

Maxim Behar

APRIL 11, 2024

So historical circumstances make us uncomfortable in a market environment. We're all part of a market environment and value competition because it drives improvement. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. Is there a market mindset there?

Television 59

Television System Interviews Travel 59

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 144

Study Media Relations Media Measurement 144

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. While journalism continues to shrink, PR will continue to grow.

Writing 120

Writing Engineering Journalism Analytics 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Meeting 75

Meeting Automotive Media Journalism 75

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

NewsWhip

JULY 29, 2020

tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. . The lower engagement is expected due to the smaller market, among other factors. . The top local publishers in the U.S. Looking at the U.K. Benedict Nicholson.

Local 88

Local Comparison Trends Television 88

Bianchi Biz Blog

AUGUST 8, 2022

On my previous beat I grew well acquainted with the Gartner Hype Cycle, technology endlessly talked up and relentlessly marketed that never gets mainstreamed like the pundits and enthusiasts said it would, like what you’re seeing currently with the Metaverse hype…. How long have you been in journalism and how did you get started?

Technology 95

Technology Meeting Media Analytics 95

ImPRessions - Crenshaw Communications

APRIL 7, 2016

People work in PR for many different reasons: they love media, they have transitioned from journalism; they simply like to write and be creative.Or maybe they’re intrigued by marketing and communications strategy for organizations, or are natural ambassadors and influencers. When it comes to social media, you: .

Television 120

Television Journalism Instagram Writing 120

The Stalwart Blog

JUNE 5, 2014

Degree: Mass Communications (Journalism emphasis). Three things people don’t know about you: 1) I am a Halloween Baby 2) I love the ocean (surfing, swimming or sitting under the sun) 3) I love cliffhangers (from books, television shows or movies). in Business Administration (Marketing emphasis). P ATRICE SMITH. Degree: B.S

Internal 60

Internal International Television Education 60

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 76

Television Groups Storytelling System 76

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Priscilla is the marketing coordinator for Critical Mention. Share Tweet Share. Until next time!

Journalism 78

Journalism Social Media Radio Fashion 78

Maxim Behar

FEBRUARY 20, 2024

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. There are still countries where social media platforms haven’t achieved such enormous penetration yet.

Social Media 59

Social Media Facebook Airlines Web 59

Cision

JANUARY 20, 2016

I went to school at Arizona State University and I was majoring in communication and journalism at the Walter Cronkite School of Journalism. I did a communications internship at Steamboat Springs Colorado and worked in the marketing department. Get our free PR Starter Kit today!

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Deirdre Breakenridge

NOVEMBER 8, 2015

As a professional marketer in her full-time career, Lea-Ann ran the entire marketing effort. Meme’s used quotes snagged from the interview transcripts and key marketing messaging. One of the “after” tactics in our marketing plan is to be named Indiewire’s Project of the Month. That article was posted on Oct.

Film 150

Film Social Media Video Writing 150

PRSay

MAY 23, 2018

Similar to trade journals, podcasts cover an array of niche subjects. Some podcast audiences are even larger than local broadcast markets. Even better, audiences are typically more targeted and engaged than in television and radio markets. Explain this to your client and show examples of past work to support your point.

Media Relations 136

Media Relations Publicity Media Blogging 136

PR for Anyone

JULY 28, 2022

Wall Street Journal – Reduce Stress at Work. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. First for Women – Destressing Stress. Self – Making Stress Healthy. Parenting – Kids and Stress – Warning Signs.

Pitching 130

Pitching Media YouTube Interviews 130

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

PR in High Definition

OCTOBER 18, 2016

However, from a marketing perspective, Apple does not simply enter a race; it blazes a trail. – Photo credit: Knight Center for Journalism in the Americas, University of Texas at Austin. And perhaps rightly so. The post Why hasn’t Apple launched a VR headset?

Television 48

Television Journalism Facebook Video 48

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

How To 106

How To Media Radio Print 106

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

David PR Group

SEPTEMBER 3, 2014

Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If When news breaks, it also breaks on social media sites, and that’s when we might gravitate back to traditional media outlets such as television and the big news websites. He handed me a faxed copy of the article—not an original.

Newspapers 74

Newspapers Print Radio Local 74

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. There is no better source for organically marketing your brand (i.e your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Communications Conversations

DECEMBER 5, 2019

role in marketing and communications. My background in journalism, public relations, communications and advocacy has been a great fit for this work. At MOCA, I grew a one-woman communications shop from the ground-up and had the ability to work on awareness campaigns, marketing efforts and media stories.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PRSay

FEBRUARY 27, 2017

Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. At the time, that meant I would likely end up doing some form of journalism. Cambria Jones is the Marketing Specialist at the Allen Convention and Visitors Bureau. Education.

Conference 60

Conference Education Public Affairs Television 60