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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. Geographic Specificity.

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Uncertainty in the Media Monitoring and Earned Media Market: What It Means For You

Critical Mention

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. All-in-one monitoring capability: As marketers know well, we live in a multichannel world. SCHEDULE A DEMO.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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How to Choose a Media Monitoring Service

Critical Mention

As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. All-in-one monitoring capability.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And there is not much difference.

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Why and How to Switch Media Monitoring Platforms

Critical Mention

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding.

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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. .

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