ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview. Always accompany clients to interviews. ” We agree.

Interviews 206

Interviews Media Advertising Advertising 206

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. You need to think about how and why young people might be interested in your projects. And, what do you want them to do?

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I also hope people tell their friends about it.

Storytelling 60

Storytelling Tourism Travel Local 60

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. To make your storytelling effective, approach it as you would a strategic communications plan.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR for Anyone

SEPTEMBER 27, 2023

Having been in the industry for as long as she has, Laura has some interesting stories to tell about her field assignments and sit down interviews. Her reporting has earned her several honors and awards including two Emmys!

Storytelling 162

Storytelling Television Instagram LinkedIn 162

PR for Anyone

SEPTEMBER 24, 2023

Having been in the industry for as long as she has, Laura has some interesting stories to tell about her field assignments and sit down interviews. Her reporting has earned her several honors and awards including two Emmys!

Storytelling 130

Storytelling Television Instagram LinkedIn 130

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. But there are plenty of people writing, blogging and podcasting about how to learn.

Storytelling 149

Storytelling Data Insurance Insurance 149

PR News

JULY 30, 2018

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” ” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Entertainment, by contrast, is crass.

Storytelling 332

Storytelling Interviews Blogging Communications 332

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. Karl Connor.

Storytelling 147

Storytelling Local Case Study Television 147

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Interested in learning more about Women Worldwide with Deirdre Breakenridge? Check out the Q&A interview with Deirdre below!

Radio 238

Radio Interviews Community Storytelling 238

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. We placed a segment about a wearable fitness device on the “Today” show, not once, but twice. Myth: PR is just about top-of-funnel awareness. Myth: An innovative product will generate its own PR.

B2C 120

B2C Product Launch SEO Storytelling 120

PRSay

APRIL 23, 2024

With earned media, “It’s about credibility,” she said. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative. If you’re doing paid media, it’s about growing your reach.” The PESO model “became about the outcomes, rather than the output. It is amazing.”

SEO 136

SEO Television Measurement Google 136

PRSay

JANUARY 29, 2024

Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said. You look like you’ve got it together, like you know what you’re talking about.” With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

Energy 127

Energy Leadership Meeting LinkedIn 127

PRSay

OCTOBER 25, 2023

As the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Michelle Norris has emboldened audiences through candid discussions about race, culture and communication in America. Your guests are naturally gifted storytellers. A good story is compelling.

Interviews 137

Interviews Video Storytelling Measurement 137

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

Storytelling 36

Storytelling Community Industry Transportation 36

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit. Her story about interacting with none other than Harrison Ford is a real treat!

Film 130

Film Storytelling Writing Insurance 130

ImPRessions - Crenshaw Communications

MAY 1, 2019

” But most PR agencies have become more sophisticated about goal-setting and measurement. Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Insufficient interview prep. It’s better for everyone if objectives are precise.

How To 257

How To Interviews Measurement Storytelling 257

Ethical Voices

OCTOBER 24, 2022

Tell us more about yourself and your career. But thinking about your work career, what is the most difficult ethical challenge you ever confronted? Should I push my client for them to be interviewed? Should I be pushing this individual to be interviewed? So, who’s going to interview them?

Ethics 50

Ethics Interviews Advertising Advertising 50

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

PRSay

MAY 4, 2022

PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. The organization offers a guidance document to help prepare journalists for interviews with deaf talent. Durant was once handed a microphone during an interview.

Film 156

Film Communications Media Interviews 156

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Her network is huge and she has an incredible level of knowledge and insight about our business. We talked about the state of the industry we love and in which we’ve made our careers. What about the diversity issue?

Interviews 115

Interviews Agency Industry Measurement 115

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

PRSay

OCTOBER 31, 2019

I recently had the chance to interview a producer who had worked at CNN for the last 18 years. But people like to read about these chunky bears. Chances are better readers will share with a friend and reminisce about that time their car broke down while they were road tripping on spring break. It’s not just for TV anymore.

Pitching 139

Pitching Video Engineering Web 139

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Storytelling 60

Storytelling Interviews Software Industry 60

Communications Conversations

NOVEMBER 6, 2014

I had the week off this week, but luckily Kevin Hunt had the opportunity to interview Andy Sernovitz of SocialMedia.Org and Natanya Anderson of Whole Foods around the topics of native advertising, digital storytelling and key rules every social media leader should keep in mind (great post by Kevin over on Linked about this ).

Interviews 87

Interviews Storytelling Advertising Advertising 87

5W PR

FEBRUARY 24, 2023

The influencers can also walk into the fashion show or appear as a guest and talk about their experience and opinions. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers. When paired with storytelling, companies can connect with even more people.

Fashion 88

Fashion Storytelling Social Media Instagram 88

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 87

Public Affairs Communications Radio Television 87

Waxing UnLyrical

JANUARY 23, 2012

What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. Make it about something larger. Flip the dynamic.

Storytelling 68

Storytelling Community Video Interviews 68

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.” Techniques For Effective Business Communications. You know, we have other interests.

How To 195

How To Storytelling Communications Publicity 195

Sword and the Script

JULY 7, 2015

There’s a certain danger, or responsibility perhaps, that goes along with storytelling. ” So imagine Davis’ joy when Shark Week producers called him two years ago to make a documentary, which they said would be about his research on bull sharks in Louisiana’s Lake Pontchartrain. Linguistically out of context.

Storytelling 60

Storytelling Film Interviews Policies 60

Stern + Associates

MARCH 3, 2023

This was a crucial event because Roosevelt, taking office at the height of the Great Depression, amid mass bank failure, home and farm foreclosures and an unemployment rate of about 25%, went on to change the country – and later the world – in ways unprecedented since at least the aftermath of the Civil War.

Communications 107

Communications How To Banking Government 107

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Brag about that media coverage. We can’t show their actual technology but can share a glimpse of their thinking about the category. . Don’t forget about influencers. This is a no-brainer. PR folks love to brag.

Instagram 333

Instagram B2B B2C Case Study 333

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Interested in learning more about Women Worldwide with Deirdre Breakenridge? Check out the Q&A interview with Deirdre below!

Radio 100

Radio Interviews Crisis Management Community 100

PRSay

OCTOBER 29, 2019

That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I While your content team should always be focused on writing and storytelling, you need to tell your story in a variety of ways using tactics like video, audio, photography, editing and design.

Television 111

Television Writing Storytelling Video 111

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. What about press releases, what are some new strategies and tips PR professionals can keep in mind?

Storytelling 60

Storytelling Social Media Sports Strategy 60