OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? Rather than pitching a tech-centric journalist, I approached a Fast Co.

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Media Sports Agriculture Pitching 96

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What made this pitch successful is simple: 1.)

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Pitching Consumer How To Meeting 63

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Make it snappy.

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Pitching Report Insurance Insurance 120

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. PR pros know that staying on message is fundamental to rocking a great media interview. Pitch your story to grandpa. Pitch an exclusive to your aunt. Stay on message.

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Pitching Travel Engineering Examples 199

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. Now, these are tools that they need to use to do their jobs. Nimble coverage is crucial.

Skype 198

Skype Media Interviews Advertising 198

Bianchi Biz Blog

SEPTEMBER 11, 2023

Finish this sentence: If I am not reporting, I am … Hosting a themed party (the Kentucky-Derby-Murder-Mystery-Garden Party was a hit), traveling absolutely any place I haven’t yet been, or sittin’ around chattin’ with friends and family over a glass of iced tea, chai, or coffee. What advice do you have for PR people that want to pitch you?

Meeting 104

Meeting Media Travel Journalism 104

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. Elevator Pitch or Twitter Pitch?

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Pitching Twitter Social Media Agency 88

Bianchi Biz Blog

APRIL 3, 2023

Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! What advice do you have for PR people that want to pitch you?

Automotive 77

Automotive Meeting Report Insurance 77

5W PR

AUGUST 27, 2020

At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe. Despite travel restrictions occasioned by COVI-19, PR professionals can organize multiple interviews with brand spokespeople or ambassadors through digital channels. Incorporate A Hook.

Media 68

Media Travel Radio Interviews 68

Bianchi Biz Blog

OCTOBER 9, 2023

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. What advice do you have for PR people that want to pitch you? I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers.

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Transportation Meeting Newspapers Media 99

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?

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Pitching Privacy Resources Travel 159

Bianchi Biz Blog

JANUARY 8, 2024

What advice do you have for PR people that want to pitch you or your publication? I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. I love to do puzzles, especially word-based ones, read/watch mysteries, and take walks.

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Meeting Energy Local Media 97

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Media Travel Interviews 81

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit?

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Storytelling Tourism Travel Local 60

OnePitch

NOVEMBER 29, 2022

She covers stories about travel, tech, and money specifically for consumers. During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Her Inbox & Pitches. [00:02:37]

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Pitching Travel Writing Report 76

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on.

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Analytics Internal International Pitching 130

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful.

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Television Travel Tourism Pitching 120

Bianchi Biz Blog

NOVEMBER 18, 2020

The firm worked to arrange deep-dive interview sessions for CAR executives at key automotive media outlets. In addition, for 24 consecutive years we have traveled to Traverse City, Mich. Efforts have ranged from supporting speakers to coordinating ride and drives to pitching and overseeing interviews.

Automotive 52

Automotive Conference Interviews Travel 52

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:02:30]

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Pitching Trends Travel System 90

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. What advice would you offer?

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Pitching Survey Report Interviews 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are some of the biggest PR challenges travel brands and companies face? How has the PR industry changed in relation to travel companies over the years? How can they overcome them?

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Tourism Travel Conference Crisis 120

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. It’s not a sales pitch or creative that feels like a traditional commercial. My hobbies outside of work include…traveling and exploring the world.

Airlines 120

Airlines Travel Consumer Creativity 120

Bianchi Biz Blog

APRIL 17, 2023

Particularly for heavy-duty commercial vehicles that carry heavier loads and travel longer distances, hydrogen fuel cells increasingly are gaining interest. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Traveling with Lt. That kind of PR pitching reveals a shot-gun approach. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". Paul Pioneer Press , the weekly.

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Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

JUNE 19, 2023

What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date. It is disappointing to get a pitch for a story that you already assigned. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. She has traveled extensively throughout the Asian Pacific, Australia and the U.S. performing and making presentations on behalf of the U.S.

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Engineering System Hotels Television 383

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

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Pitching Training Media Relations Newspapers 0

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant.

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Meeting Automotive Engineering Journalism 72

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. We started the relationship with the museum in 2014 on a project basis, organizing a trio of A-list travel writers to visit for feature coverage in target outlets.

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Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

JULY 10, 2023

What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. To my point above: a pitch really has to drive home why this thing matters to people. I get a lot of “Write about this startup!” Any pet peeves with PR people?

Meeting 83

Meeting Report Automotive Media 83

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Landis PR

MARCH 29, 2021

I’m very proud of that piece because of all the work that I put into researching and interviewing, and it added to the larger conversation. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night. Tell us about your dream assignment.

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Meeting Media Local Interviews 96

Bianchi Biz Blog

FEBRUARY 8, 2021

Perhaps one of my recent favorites was the result of an interview with John Deere. I got my start in journalism when I pitched a story about a cutting tool innovation. Travelling during non-pandemic times. What advice do you have for PR people that want to pitch you? Is your pitch in alignment?

Technology 56

Technology Meeting Automotive Media 56

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I I am proud of this hit because I knew the client wanted to break into the travel vertical and I remained tenacious in uncovering new writers.

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Print Media Travel Wireless 60