ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

5W PR

FEBRUARY 28, 2024

Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. Bringing the A-game Design a visually stunning and functional booth, train the internal team to be brand ambassadors, and prepare eye-catching promotional materials because presentation matters.

Brand 78

Brand Branding How To Film 78

Sword and the Script

OCTOBER 25, 2016

5 Categories of PR Metrics Pros Should Measure. Training the entire workforce to think about measurement requires both conditioning – so that it is instinctive across all business functions not just marketing – and developing a system to support the data collection. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

Stephen Waddington

JULY 6, 2022

Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. Chartered status is typically recognised a measure of competence within a profession. Institutionalised training or a period of internship.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Some think of it as a tool for measuring ROI, but it can uncover valuable insights about stakeholder and public perception. It’s impossible to monitor and measure reputation without that baseline intelligence. PR people tend to be comfortable with intangible and hard-to-measure attributes. C-level access is critical.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Depending on who you pick, be prepared to train your thought leaders. Measure your results. Create a content plan.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Give employees hope.

Employee 87

Employee Real Estate Video Internal 87

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. He speaks, trains and writes frequently on using the power of storytelling to advance. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment. What is a certification in social media?

Social Media 0

Social Media Education Media Training 0

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Darika, thanks for speaking with me today. Darika: We do – and we have adopted that terminology as well.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. How do you measure the success of your blog? I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner.

Interviews 35

Interviews Writing Blogging Social Media 35

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. It may be very appealing to bring on five bright young things, only to realize that there aren’t enough mentors to train and supervise that large of a group.

Analytics 130

Analytics Internal International Pitching 130

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Have they demonstrated an equal measure of humility and ownership? Does the company have a training department? Leadership. Collaboration. Adaptability.

How To 185

How To Leadership Interviews Google 185

Wadds Inc.

JULY 6, 2022

Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. Chartered status is typically recognised a measure of competence within a profession. Institutionalised training or a period of internship.

Publicity 72

Publicity Ethics Training Education 72

Stern + Associates

APRIL 13, 2023

He also highlights related research he conducted with PwC , discusses investment opportunities, and shares insights from experts at the forefront of climate tech, many of whom he has personally interviewed. For companies looking to grow and be good, Green provides an overview of his methodology for measuring real progress in an economy.

Policies 94

Policies Energy Government Crisis 94

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Ethical Voices

NOVEMBER 20, 2023

That’s an interview. Maybe an interview. Okay, so he did an interview. I want to know how long the interview was and what the setting was, but okay, let’s keep focused. How did the interview go?” He even led the interview. .” Okay, well, that’s not a focus group.

Ethics 91

Ethics How To Survey Interviews 91

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Mindful Marketing

NOVEMBER 21, 2021

Those of us who have served on search committees, conducted job interviews, and participated in training, know the significant time, effort, and expense it takes to make successful hires. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 90

Employee Training Leadership Video 90

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Barokas

DECEMBER 5, 2019

If you have a CEO who can slam dunk every interview, good for you. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. How do you measure success? Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

JUNE 9, 2016

In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. Working with WE gave me that edge in having the opportunity to work with 360-degree communications mandates to drive measurable business impact for clients.

Training 0

Training Leadership Brand Branding 0

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 70

Ethics Training Financial Survey 70

Newsfile

OCTOBER 24, 2023

Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Melissa Agnes

FEBRUARY 24, 2014

Not good at media interviews? Can you do the same thing after a training exercise? They dissect the practice so that they can put it back together again and only then can they measure improvement. The big picture is nice but how you get there is much more important. Put a practice plan in place starting this afternoon.

Communications 236

Communications Crisis Communications Crisis Exercises 236

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. An ongoing training component with updates, team coaching, and results tracking will be added into an annual social selling performance plan. Measure: Interpreting Facebook results.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Barokas

JANUARY 9, 2019

If you have a CEO who can slam dunk every interview, good for you. But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. How do you measure success? Keep her in the limelight.

Strategy 60

Strategy Media Pinterest Storytelling 60

Ethical Voices

JULY 24, 2023

How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. We have them drive the in-office experience that’s really geared towards having the more junior levels learn and train and collaborate. Now it’s AI at almost every interview.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Melissa Agnes

FEBRUARY 6, 2018

Failing to be crisis ready means that your team will not be in the best possible position to identify a risk and instinctively take measures to prevent it, or mitigate its escalation. ectively, mitigate any potential escalation right then and there.

Crisis 133

Crisis Brand Branding Crisis Management 133

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . What’s your best tip for measuring PR? I am energized by the fact that our agency continues to prioritize both quantitative and quality-based metrics, and often in partnership with digital analysts who can measure how PR is actually driving business outcomes.

Pitching 98

Pitching Consumer How To Education 98

Reputation Us

JUNE 21, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. For example, we plan to pay our resource group leaders, require an application and interview process, and added more metrics and visibility of success to this necessary effort. Interviews conducted by Casey Boggs is President of ReputationUs.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. For example, we plan to pay our resource group leaders, require an application and interview process, and added more metrics and visibility of success to this necessary effort. Interviews conducted by Casey Boggs is President of ReputationUS.

Financial 78

Financial Education Community Employee 78

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 52

Ethics Training Financial Survey 52