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Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?

Tourism 115
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit?

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And don’t neglect the old fashioned “information interview.” Is industry specialist the right path for you? Prefer to mix things up?

Industry 316
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published.

Brand 189
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Behind the Headlines With Nick Hawley

Cision

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.

Print 120
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Behind the Headlines With Caroline Michaud

Cision

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are the biggest PR and marketing mistakes you have seen these brands make? How do you tailor them to each market? Are there ways to avoid those pitfalls?

Tourism 120
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How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

After the initial interview, my boss created my role which plays directly to my strengths—media and relationships. My career has always centered around PR, event planning and marketing. Arrange for informational interviews with people you admire and or just want to learn more about their role. Well, it kind of was!

How To 197