Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. For marketing professionals — multimedia is a must have.

How To 282

How To Storytelling B2C Measurement 282

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! Shawna Coronado on Twitter.

Television 52

Television YouTube Pinterest Radio 52

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 90

Software Pitching Measurement Enterprise 90

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. You can follow Heather on Twitter @TopLineFounder. Do you believe Marketing, PR, and SEO will merge into one?

Interviews 28

Interviews B2B Blogging Real Estate 28

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Training Video Survey 136

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Although I work in public relations – I know the lines of marketing are very blurred, so I also like to try and write about other subjects that interest me.

Interviews 35

Interviews Writing Blogging Social Media 35

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Konnect Agency

NOVEMBER 24, 2020

Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. When you find the right podcast show with the right talking points, you have the ability to reach your target market with your unique message. Every Podcast Episode is Your Secret SEO Weapon.

SEO 52

SEO YouTube Instagram Reputation 52

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Follow her on Twitter: @jenlawhead. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Then, I’m going to use that as a launching pad for a speech at Content Marketing World. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Hanson from Minnesota who is the principal of a marketing and communications consultancy called ACH Communications.

Interviews 28

Interviews SEO Blogging Writing 28

Beyond PR

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” Earned Media Builds Trust.

Strategy 64

Strategy How To SEO Engineering 64

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. 4) How does the vertical market that you are in, legal, impact your role in PR? See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No.

Media Relations 69

Media Relations Media Insurance Insurance 69

The Resolution Blog

FEBRUARY 25, 2019

We had the pleasure of picking her brains about all things inbound, as well as her book, “ Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound ”, which looks at how inbound marketing can be used in the PR world, how to get started, and how it can work in different verticals. Inbound is pull vs push with content.

Measurement 120

Measurement Case Study Pitching Agency 120

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general. pts Settings.

Google 109

Google SEO Engineering Measurement 109

Buzzstream

AUGUST 12, 2020

The “need for speed” often can cause even marketing experts to take the time to check: Is it only writers from the outlet’s team who contribute? As expert-level marketers, it is imperative to check-in and make sure that you simplify your touchpoint and show that you are credible. . Image from FRACTL and displayed on PR News Daily. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Eighteen years and counting here – still loving it!”

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

JULY 5, 2017

It’s a critical point in the evolution of a company, when marketing requires a strategic leader and change agent. That’s my takeaway based on the interview below with Sophie Shiatis. Though it’s been many years, we recently reconnected and I learned of her company Shiny Blue Marketing, LLC and her services as an interim CMO.

B2C 56

B2C Education B2B Interviews 56

Waxing UnLyrical

DECEMBER 17, 2012

It’s just a terrific book – not just about “SEO,” but much more about getting into an “ optimized state of mind.” I truly believe he is one of the top SEO PR experts of our day, if not the toppermost of the poppermost, and I pinch myself that I actually know him. Based in the Washington, D.C.,

Video 79

Video SEO Skype B2C 79

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). That’s thanks to you.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. You can catch up with her on Twitter or by e-mail. What does Google Instant mean for non-profit organizations?

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

OCTOBER 17, 2012

It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. All you may need to do to bring a great piece to life is record an audio interview and spend time with an editor to put it all together. Connect with Sue on Twitter or LinkedIn. .

Video 88

Video Interviews Resources Creativity 88

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? November 9, 12-1 pm ET, on Twitter – use #measurePR. link] Nov.

Measurement 102

Measurement Blogging Tourism Social Media 102

Prohibition

APRIL 14, 2023

This change is fuelled by Instagram wanting to help businesses advertise where users are already searching – is this the SEO of Instagram? The future of Twitter is uncertain, although Musk recently announced in an interview with the BBC that the platform is beginning to break even.

Instagram 62

Instagram Social Media Twitter B2C 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. … Our Twitter responses during a crisis are not as timely due to the dual responsibilities of our social media representative, Andre Francis.

Social Media 61

Social Media Media Crisis Energy 61

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline.

Twitter 85

Twitter Training Facebook Measurement 85

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. The day started off on a bum note when Robert Rose delivered an enthusiastic and entertaining keynote on content marketing.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? To use the old saying – the ROI on these sorts of ROI efforts is not good.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 28, 2010

Top German firms ban Facebook and Twitter , by Neville Hobson. What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. Guess I need to pay even more attention to Twitter, Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. India’s Twitter , from Inc.com. Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help?

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 6, 2010

Comment as pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tourism 62

Tourism Measurement Twitter Facebook 62