Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. The tools and technology will come after. Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Landis PR

MARCH 6, 2023

This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major upcoming marketing initiatives. For example, is your organization a non-profit with a very small communications/marketing team?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Marketwired

JUNE 2, 2016

You can check out the full interviews below just by clicking on WATCH VIDEO. Deirdre Breakenridge talks PR and the importance of a solid influencer strategy with Kim Blanchette, Vice President, Public Affairs, Alberta Energy Regulator and President of CPRS. WATCH VIDEO ]. WATCH VIDEO ]. WATCH VIDEO ]. WATCH VIDEO ].

Video 100

Video Facebook Public Affairs Energy 100

Cision

OCTOBER 17, 2017

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. This solid public affairs maneuver would position the family as philanthropists and a socially responsible business.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

JUNE 1, 2016

In this interview, Susannah discusses the importance of listening carefully to those around you, why you can’t rely on guesswork when developing a communication strategy and how learning about your audience will improve your communication. How has the public affairs industry changed since you started that organization?

Public Affairs 120

Public Affairs Community Strategy Energy 120

Sword and the Script

JULY 17, 2018

Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged.

Government 92

Government Publicity Public Affairs Agency 92

Communications Conversations

JUNE 14, 2018

Another way to think about this question is from a marketing standpoint. Using services like PR News and Business Newswire actually help our marketing and sales teams. Moving forward, news wire services might be more suited to be in the toolkit of the marketing professional and not the PR professional.

Communications 83

Communications Public Affairs B2C B2B 83

Doctor Spin

JUNE 29, 2022

ROI in Marketing vs PR. With the basic PR model in mind, let me make a distinct point: If an organisation invests nothing in marketing, there’s no marketing. Or another way to put it: No investments in marketing = the return of marketing is zero. No investments in PR = the return of PR is still a number.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. What are some of the key components of a successful marketing strategy? There is one basic guidepost on all things marketing: focus on the client. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Solo PR Pro

JUNE 8, 2021

She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. I was really able to get my hands dirty and sink my teeth into creating the role.”. First taste of solo PR freedom. I jumped at it,” she said. “I

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. And so it is with great pleasure, I bring you another edition of the Off Script interviews series. What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina.

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. In some cases that means that we are looking at years of experience, impact, and what market they’re in. Now it’s AI at almost every interview. Our clients?

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Beyond PR

APRIL 25, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Finance, a look at The Hill’s new Latino section, and an interview with CNN en Español’s Ismael Cala.

Public Affairs 40

Public Affairs Media Privacy Interviews 40

PRSay

OCTOBER 12, 2016

In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” Specifically, data will reveal critical trends, patterns and insights in the wake of a crisis to empower communications, PR, public affairs and marketing teams.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

Landis PR

DECEMBER 11, 2023

Conduct market research to identify your audience’s needs, preferences, and communication channels. Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential.

Strategy 59

Strategy Company Communications Construction 59

Landis PR

JANUARY 22, 2024

Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact. Communication and marketing are not just support functions. Let’s be honest.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. Zach: Yeah.

Data 78

Data Media Analytics Energy 78

Communications Conversations

DECEMBER 1, 2016

It really trained me to be aware of the big picture at all times, yet be able to adapt marketing tactics by region, language, and even by culture. Do you see yourself staying in social/digital marketing long-term? I remember the program entrance interview so vividly. Why or why not?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Beyond PR

AUGUST 25, 2016

You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Nobody will watch.”

Storytelling 40

Storytelling Brand Branding Wireless 40

PR Conversations

JULY 5, 2017

Developing social media marketing policies. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? From social media management to crisis communications, content is king. Dealing with reputation crises.

Infographics 63

Infographics Corporate Policies Reputation 63

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I started in Washington DC in Public Affairs and Crisis Management. We don’t have as much data as our marketing siblings.

Ethics 52

Ethics Publicity Data Agency 52

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. The day started off on a bum note when Robert Rose delivered an enthusiastic and entertaining keynote on content marketing.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Maxim Behar

NOVEMBER 15, 2023

By the way, I can't stand the literal Bulgarian translation of public relations. I call our business Public Relations as it is called in many other countries. There is no Bulgarian word for marketing and many other things. I think politics and public affairs should be done by people who can answer any question.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Maggie Fox was founder and CEO of Social Media Group and is now global senior vice president of digital marketing with SAP.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Maggie Fox was founder and CEO of Social Media Group and is now global senior vice president of digital marketing with SAP.

Communications 40

Communications Conference Government Policies 40

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Meeting Technology Software 64

PR Conversations

MAY 9, 2017

The Canadian Public Relations Society —because it provides so much more than networking. I also belong to the Market Research Intelligence Association , which I believe helps me better understand how research and data analytics helps drive effective public relations. Where do you most like to do your professional networking?

Energy 53

Energy Measurement Internal International 53

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. I started actually as a Navy officer, turned Navy public affairs officer. I was the marketing director for a software company and hung up my own shingle about 13 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

NewsWhip

APRIL 14, 2021

And so those three groups work along with a number of external functions within McDonald’s, such as public affairs and government relations, sustainability to really develop a honed intelligence that is both strategic and also very much focused on the reputational role of McDonald’s. And then we also have reputational risk.

Analytics 78

Analytics Data Crisis Reputation 78