Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. Social media.

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Data Newspapers Analytics Measurement 78

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

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Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

Agency 52

Agency Local Newspapers Interviews 52

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

PR in High Definition

OCTOBER 30, 2023

Times have changed There are a few other images that are more representative of the 90s than a swarm of paparazzi hounding prominent people in the public eye as they go about their daily business. In this pre-social media age, newspapers ruled the roost.

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Reputation Fashion Newspapers Local 62

Bianchi Biz Blog

AUGUST 22, 2022

It won an award from the National Newspaper Association for community service. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. That was followed by four years as a TV sports reporter and anchor before a return to the newspaper business.

Automotive 87

Automotive Meeting Newspapers Sports 87

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. How is your local government benefitting the community? If so, how?

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Storytelling Media Nonprofit Government 163

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? Instead, cozy up to reporters who write for your local newspaper. Consider publications like steps. You won’t get there unless you learn how to pitch journalists with your story. Start Small. Let’s not shoot for the moon your first try.

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Pitching Newspapers Writing Local 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. What is the wackiest story you have covered?

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Meeting Media Print Enterprise 98

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS. How is the show promoted?

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Storytelling Tourism Travel Local 60

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? The tools and technology will come after.

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Telecommunications Public Affairs Newspapers Transportation 120

Bianchi Biz Blog

FEBRUARY 21, 2022

While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. I had my first staff byline at a small Connecticut newspaper in 2001. I started off covering education and other local issues. Describe the craziest or most fun story you have written.

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Meeting Transportation Media Sports 94

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

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Interviews Radio Journalism Newspapers 48

Cision

APRIL 21, 2016

In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. There are two parts: First is a realization that global really means “multi-local.” My daily newspaper of choice is…Google. Rapid Fire Round.

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Local Newspapers Internal International 120

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. But the newspaper climate has changed. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

PR for Anyone

AUGUST 25, 2022

Anyone can get publicity! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. PR FOR ANYONE. It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works!

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Pitching Media Insurance Insurance 130

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

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Meeting Report Automotive Media 74

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. Well, public relations professionals do anyway – business owners are another story entirely. What do we expect?

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Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. Well, public relations professionals do anyway – business owners are another story entirely. What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Sword and the Script

AUGUST 24, 2021

For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

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Pitching Media Relations Survey Advertising 112

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. I haven’t looked back since.

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

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Meeting Automotive Transportation Newspapers 59

Barokas

NOVEMBER 1, 2017

Even while working at small, local publications, I never had an empty inbox. For instance, I wrote “Curvy Style Blogger Cayla Jean Advocates for Equality in Fashion” for 303 Magazine , a publication targeting Denver’s hip millennials. Obviously, these publications target very different groups of people.

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Report Fashion Pitching Journalism 68

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I would honestly have to say in this job as a technical editor, the imminent lockdown stories.

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Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

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Automotive Engineering System Media 81

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I did what I think every public relations professional has the obligation to do.

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Ethics Journalism Radio Television 89

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations. 03.01.2021.

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Local Writing Social Media Interviews 52

Mora Communications

JANUARY 3, 2018

An effective PR public relations campaign is a gradual building process. But, for a PR campaign to be successful, you and your public relations team need to be on the same page. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. .

How To 40

How To Newspapers Print Interviews 40

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. The power of sensory traits to affect consumer choice. •

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Agency Newspapers Interviews Radio 100

Bianchi Biz Blog

APRIL 17, 2023

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Familiarize yourself with our publication and the types of stories we cover. And before that, I was an English and Journalism student at Bowling Green State University.

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Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

MAY 16, 2022

After 11 years at a publication focused on the design of heavy-duty equipment, I have recently moved to the publication Power & Motion. Since technology is the main focus for my publication, obviously any new technology is going to be of interest. We like to hike, play board games, visit our local breweries.

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Meeting Media Engineering Journalism 74

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. How has PR changed over the years?

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Local Newspapers Retail Sports 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations? For a daily beat reporter, our stories had to have a local tie. Where should they start?

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Crisis Reputation Study Social Media 0