ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. If the interview process moves in a negative direction, it can be smart to withdraw tactfully.

Interviews 160

Interviews Media Local Privacy 160

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Neither is easy, but it has gotten really tough to get local media out to cover anything these days.”

Report 101

Report Automotive Media Local 101

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. But what does all this mean for the media relations component of public relations strategy? Media Is Becoming More Gated – and More Niche One of the consequences of falling ad revenue is that more media outlets are subscription-based.

Strategy 95

Strategy Publicity Media Video 95

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

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Local Pitching Print Interviews 323

The Stalwart Blog

AUGUST 25, 2019

I had a conversation with a nonprofit that has been getting repeated questions from the investigative team of a local media outlet about their operations. So this nonprofit offered the opportunity for the media outlet to interview them at their location, see their operations, provide unfettered access. Yet the questions keep coming.

Interviews 60

Interviews Nonprofit Media Local 60

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview.

Interviews 174

Interviews Real Estate Media Pitching 174

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions. Managing Difficult Topics.

Interviews 74

Interviews Media Agency Conference 74

5W PR

OCTOBER 31, 2023

Joining student organizations Many student organizations on campus have connections with local businesses and organizations. Preparing for interviews When you have interviews scheduled, it’s important to be well-prepared. Schedule meetings with them to discuss goals and ask for recommendations.

How To 78

How To Local Interviews Resources 78

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Adopt a formal interview process. Tell Your Public Relations Firm appeared first on Crenshaw Communications.

Publicity 149

Publicity Insurance Insurance Interviews 149

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. This blogpost was co-authored by Heidi Sullivan.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

JUNE 9, 2021

A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich. “Did Custin said. The answer, in my opinion, is ‘yes’.

Crisis 162

Crisis Ethics Publicity Marketing 162

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

Bianchi Biz Blog

OCTOBER 9, 2023

Transport Topics is a business-to-business publication that exists to provide our readers with business intelligence and insights that can help them run their organizations more effectively and better plan for the future. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria.

Transportation 99

Transportation Meeting Newspapers Media 99

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 74

Radio Television Media Local 74

5W PR

SEPTEMBER 26, 2017

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. It’s not just about getting good publicity for an effective PR plan. It’s about getting the publicity that matters to your target audience. Keeping that in mind …. Either approach could garner great press.

Publicity 83

Publicity Local Television Radio 83

Cision

JUNE 7, 2017

I’ve never purchased a keyword nor have I done anything other than organic growth through free publicity. After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. Christina Daves is a do-it-yourself publicity expert.

Google 319

Google Reputation How To Television 319

PR for Anyone

SEPTEMBER 1, 2021

Considering they actually close their publications four months out, I was out of luck! Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Now, if you’re interested in landing in a national publication, you need to start looking at stories related to January.

Pitching 130

Pitching System Google Local 130

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. The singer celebrated the release of his debut solo album with an exclusive interview on Apple Music, and the post received nearly 2 million views.

Brand 78

Brand Branding Retail Viral 78

The Hoyt Organization

APRIL 23, 2024

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 52

Strategy Nonprofit Social Media Leadership 52

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 96

Meeting Energy Local Media 96

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. They would continue practicing public relations after they resigned, unlike some other professions which have the ability to take away your license to practice.

Ethics 76

Ethics Publicity Education Reputation 76

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. The post Interview with Influencers @laurenmagenta and @feedmedearly appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Interviews 88

Interviews Instagram Video Creativity 88

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. He offered me a job as feature editor on the spot.

Journalism 114

Journalism Automotive Interviews Writing 114

PRSay

SEPTEMBER 9, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. I wanted to join earlier but didn’t have the required experience at that time, so I joined the Charlotte Public Relations Society, an established local group. Name: Jessica M. Graham, APR, Fellow PRSA. Location: Indian Trail, N.C.

Meeting 106

Meeting Banking Local Leadership 106

Reputation Us

AUGUST 28, 2015

Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine. The post Tips to Prepare for a Media Interview appeared first on LTPR.

Interviews 60

Interviews Media Local Pitching 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject.

Hotels 200

Hotels Local Interviews Viral 200

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

Bianchi Biz Blog

NOVEMBER 2, 2023

It’s unclear whether you know what my beat is or if you read our publication or watch/listen to our show. You didn’t connect your news to … trends, industry issues, local economic impact, etc., While background and perspective is great, and food and drinks are nice, if you don’t have real news, I have other things to cover.

How To 97

How To Transportation Travel Conference 97

Landis PR

MAY 3, 2021

Rick Bacigalupi is a longtime TV producer here in the Bay Area, who currently works for NorCal Public Media. Rick interviews POST’s Irina Kagan. Rick interviews Anthony Castanos from Save the Redwoods League, and Nadia Hamey, forester and property manager at San Vicente Redwoods. He is a staff producer at NorCal Public Media.

Meeting 98

Meeting Agriculture Media Television 98

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

What’s the difference between a well-executed political campaign and a well-run public relations campaign? Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections.

Local 159

Local Pitching Interviews B2B 159

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Here are some of our scariest PR agency tales. — or so she thought.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Here are some of our scariest PR agency tales. — or so she thought.

Agency 227

Agency Television Radio Pitching 227