10 Ways PR Can Leverage LinkedIn
Onclusive
JULY 7, 2015
A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.
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Onclusive
JULY 7, 2015
A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.
Sword and the Script
JULY 11, 2023
In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.
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Sword and the Script
FEBRUARY 28, 2023
Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?
Burrelles Fresh Ideas
SEPTEMBER 12, 2023
Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.
Critical Mention
MAY 15, 2019
From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., You can subscribe to Kim’s business growth tips by email, or connect on LinkedIn , Twitter and Facebook. HubSpot and CNBC. SCHEDULE A DEMO.
PRSay
MAY 25, 2022
Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. Public trust has eroded in all major institutions, including higher education. “It I think public relations has a special role there.” Serving the greater good.
The Stalwart Blog
MARCH 5, 2020
Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: The Ph.D., Flexible Work Solutions. Really appreciate it.
ImPRessions - Crenshaw Communications
AUGUST 2, 2022
In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Listen to a few episodes to get a feel for the themes, see who they’ve interviewed previously, learn the types of questions asked, and study the host’s interview style.
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Earned media offers credibility even though we give up perfect control over the message.
Konnect Agency
AUGUST 11, 2020
People always talk about Instagram and Twitter but we believe that your LinkedIn presence is similarly, if not more, important. LinkedIn distinguishes itself from other social media platforms in that it is more professional. You can treat your LinkedIn profile as a virtual CV of sorts.
PRSay
JANUARY 29, 2024
Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. Once defined in your leadership manifesto, four or five core beliefs will guide you in any situation, said Biesenbach, who likened those points to key messages in public relations.
ImPRessions - Crenshaw Communications
NOVEMBER 17, 2021
Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Mixergy is a podcast that brings interviews with some big names, but mostly interviews with lesser-known companies. Entrepreneurs on Fire. Master of Scale.
Critical Mention
MARCH 20, 2019
Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. This can make the difference between getting the interview or not. You can also reach her on LinkedIn. Do a test run.
Barokas
MAY 22, 2017
Since the day Al Gore invented the internet ( fact check ), we’ve progressed from “You’ve Got Mail” to ubiquitous digital footprints in the form of Instagram, Twitter, Facebook, LinkedIn and yes, even Tinder. While the benefits of our social personas being so public can be debated, their importance can’t be understated.
ImPRessions - Crenshaw Communications
JUNE 10, 2020
Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. Sign up for newsletters from PR publications like PR Daily , PR Week , and O’Dwyers. as well as vertical pubs that match your interests. .
Sword and the Script
JULY 7, 2020
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.
Remote PR Jobs
FEBRUARY 27, 2022
Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! Now you need to make sure your client is adequately prepared for the interview. Still, it’s important to be comprehensive for each interview so no surprises pop up before, during or after the interview.
PR for Anyone
SEPTEMBER 8, 2021
Always be prepared for your media interview. Know who is interviewing you. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. Do your homework on the journalist and the outlet. PR FOR ANYONE.
Bianchi Biz Blog
MAY 6, 2024
A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication. I appreciate interview proposals and prepared written statements regarding trending topics in the trucking space. However, I am much more active on my LinkedIn. I play guitar!
Bianchi Biz Blog
APRIL 15, 2024
I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Interviews are great, but info and photos are vital. Any pet peeves with PR people?
Critical Mention
JANUARY 3, 2019
In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. The ones I found most valuable are LinkedIn, LinkedIn groups, and Twitter. Most of this happened in the U.S. So, back in 2014, I set up social media channels across the board.
PRSay
APRIL 23, 2024
As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said.
ImPRessions - Crenshaw Communications
JUNE 30, 2021
For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. It’s also helpful to understand the reporter’s perspective on the major topics in the industry.
5W PR
MARCH 26, 2024
Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience.
5W PR
JANUARY 12, 2024
Targeted LinkedIn campaigns Leverage the power of LinkedIn for targeted campaigns. Utilize sponsored content, InMail messages, and LinkedIn Ads to reach specific decision-makers within the target industries. Invite experts, thought leaders, and influencers for interviews.
MaccaPR
AUGUST 10, 2020
For information on B2B public relations with Maccabee, visit www.maccabee.com. . Watch Chris Schermer’s video on LinkedIn, “Seven Ways B2B Marketers Are Responding to the CoronaCrisis” The post B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer appeared first on Maccabee Blog.
The Proactive Report
NOVEMBER 3, 2022
Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Public Relations is the business of creating affinity, trust, and understanding for — and goodwill toward — a person, business, or institution.
Flack's Revenge
JULY 28, 2020
We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ). I quickly and graciously accepted.
Solo PR Pro
MARCH 1, 2022
Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Read the person’s LinkedIn profile. Read their past interviews or presentations to understand the topics and themes that come up frequently to give you insight into their areas of passion. Look for clues.
5W PR
APRIL 29, 2024
Platforms like LinkedIn are now used to share company updates, thought leadership pieces, and even sneak peeks into the company culture. B2B tech PR can use these platforms to host live chats, interviews with industry gurus, and Q&A sessions to further engage target audiences.
PRSay
DECEMBER 18, 2023
Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said. “We Perry said.
The Resolution Blog
JANUARY 8, 2018
Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. All publicity is good publicity or is it?
PRSay
OCTOBER 5, 2023
After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. But leadership is a different set of skills.”
PRSay
MAY 23, 2018
Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.) Talk about the outlet’s audience.
ImPRessions - Crenshaw Communications
MAY 15, 2020
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Show the personalities on your team.
The Stalwart Blog
DECEMBER 25, 2019
David : Hey, welcome to the public relations security videocast. You can find me on LinkedIn. The post “Eurkea Doesn’t Scale” – Interview with Kevin Popovi?, The Idea Guy appeared first on Public Relations Security. The Idea Guy® as it says right here in the logo. Give us some contact information.
MaccaPR
JULY 16, 2014
Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.
Cision
JUNE 21, 2016
LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Kerri Guyton is a director of client services at Obsidian Public Relations in Memphis, Tennessee.
Cision
FEBRUARY 22, 2017
You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. You want to reach new audiences through the publication, but be sure you don’t neglect your existing audiences in the process!
Remote PR Jobs
SEPTEMBER 25, 2023
During that time, I learned a lot about the important — and ideally, symbiotic — relationship between reporters and public relations professionals. A good rule of thumb for what to include in your pitch: who your client is, what their area of expertise is, and why they’re a good fit for the publication. Give some options.
PR for Anyone
MARCH 16, 2022
I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., Anyone can get publicity!
PR for Anyone
MAY 18, 2022
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to start debunking some myths about publicity. Do you make a good interview? PR FOR ANYONE. It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales.
Landis PR
APRIL 29, 2024
In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. million users LinkedIn : 1.80 million users Facebook : 3.59
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