5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise. Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group.

Meeting 81

Meeting Media Travel Interviews 81

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I really appreciated my time in radio and print journalism. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

APRIL 8, 2016

Here are some ways to amplify those hard-earned media outcomes. Promote earned media through paid and direct channels. A terrific review, feature, or interview can be marketed affordably through social media channels – think sponsored Tweets, targeted Facebook ads, and even influential industry bloggers.

Media 120

Media Interviews Print SEO 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. You can follow John on Twitter and LinkedIn. You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge. Meet the Media: Alexa St.

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

Meeting 93

Meeting Media Journalism Education 93

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. You can follow Mary on LinkedIn and Twitter.

Meeting 73

Meeting Automotive Engineering Journalism 73

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. You can follow Cristina on social media here: Twitter.

Meeting 60

Meeting Automotive Transportation Media 60

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Media love interesting lists.

Pitching 136

Pitching Print Survey Local 136

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

Meeting 74

Meeting Media Engineering Journalism 74

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Instead, the value is in being seen as a go-to-expert in your field, someone the media turns to when they need a voice of authority. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? There’s an art and a science to it.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. Plan a traditional and digital media outreach. The importance of a strategic media outreach plan cannot be stressed enough. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly. I read the.

Interviews 48

Interviews Radio Journalism Newspapers 48

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. What is it that makes any media professional want to work with you?

Pitching 150

Pitching Radio Newspapers Print 150

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. But be sure to adhere to best byline practices.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

JANUARY 9, 2018

Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce.

Media 102

Media B2B Groups Conference 102

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. It’s also very important to tap and train media spokespeople at the beginning of an engagement. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Media relations, as a practice, isn’t going away.

Media Relations 100

Media Relations Pitching Media Report 100

Barokas

JUNE 1, 2017

Call out what you love about Barokas PR (flattery is a powerful thing, people) in your first email and subsequent interview. Tell us why we should pull your resume out of a stack and bring you in for an interview. Become a LinkedIn pro and do a bit of connection stalking. Prepare for your interview. That is all.

How To 68

How To Interviews Internal International 68

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. Start with building a list of categories or topics you anticipate the public and/or media having interest in. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Media opportunities come and go fast.

Leadership 83

Leadership Print Training Radio 83

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Mita Dhullipala.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. While my name wouldn’t appear in a byline, I would still get to read my stories in the media.

Healthcare 120

Healthcare Print Agency Journalism 120

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Staying consistent in the media is key. Much of PR today is about leverage.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. PR will embrace paid media. CX goes hard.

B2B 120

B2B Customer Service Software Technology 120

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. Stumped for ways to get media coverage? Our agency has been focused in the media space for 19 years.

Storytelling 120

Storytelling Video Local Measurement 120

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. Because everything in the media space changed over the years.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Know a PR, marketing or sales leader with compelling ideas fit for print? Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

OnePitch

NOVEMBER 29, 2022

Click to the right to follow Bailey Schulz on Twitter and LinkedIn. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. So I guess it kind of depends on whether or not that week is doing the reporting and the writing and the interviews. 00:06:36] BB: Okay.

Pitching 72

Pitching Travel Writing Report 72