Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Their resources are vast and deep.

Social Media 198

Social Media Brand Branding Employee 198

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. As well, the PR partner should offer metrics to measure ROI (return on investment) and present a budget that is tight, detailed, and realistic.

Agency 224

Agency Creativity Resources Measurement 224

Onclusive

OCTOBER 3, 2017

With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. Communicators and marketers are increasingly focused on content marketing and thought leadership and the ways to distribute and amplify that content.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Determine the best resource mix to achieve success.

Exercises 136

Exercises Comparison Internal International 136

Deirdre Breakenridge

MAY 24, 2016

There are several factors to consider before your dive into podcasting, especially when you know every media initiative takes precious time and resources. Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #4: Measure success with numbers. Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. How can you measure success of the long-form posts? So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Develop a targeted media relations strategy to secure press coverage, interviews, and product features in relevant publications.

Corporate 78

Corporate Industry Communications Ethics 78

The Stalwart Blog

DECEMBER 25, 2019

Kevin : So through that line of thought, you know, I really have started to take more of a leadership role in client organizations and serve as a fractional chief strategy officer or part-time idea guy for CEOs who are dealing with problems of a critical nature. David : Right. Which is one of the things we have in common? Kevin : Always.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Remote PR Jobs

SEPTEMBER 25, 2023

Common practice in PR used to be measuring ad value equivalency and potential impressions for an earned media placement. However, times have changed and the advancements in digital have given PR pros modern new tools for measuring success across a variety of attributes.

Media 100

Media Print Radio Consumer 100

Solo PR Pro

SEPTEMBER 5, 2023

Get creative with thought leadership. Take your thought leadership to another level by creating your own podcast, column or show. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise. Create resources. Measure your results.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Lack of resources. Internal Resources. Brandwatch : Measure customer sentiment, how you stack up to your competitors online, and your brand perception. Customer Interviews.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 3 PR Trends in Tactics, Measurement and Organization. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. is notoriously difficult to measure.

Survey 98

Survey Media Relations Corporate Communications 98

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Fact-checking resources and tools. Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Overview of Your Company And Blog/Resources Sections. establish thought leadership. Interviews. Photo or no (and accepted resources to find photos). Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PRSay

JUNE 11, 2021

We regularly used this resource to monitor their takes on certain topics (what’s [going on] with testing, what’s the next challenge in the United States or abroad, what are experts saying about the vaccine timeline, etc.). Even today, this remains a valuable resource for us. What are some best practices for other communicators?

Publicity 158

Publicity Social Media Report Fashion 158

The Resolution Blog

FEBRUARY 25, 2019

Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR? Everything with inbound marketing is about measurement because again you need to start with your overarching goals.

Measurement 120

Measurement Case Study Pitching Agency 120

Presspage

JANUARY 23, 2024

A comparative infographic can highlight how the company's performance measures up against industry benchmarks or competitors, for instance. They offer a structured and formalized means to announce critical information like financial results, strategic partnerships, and leadership changes.

Communications 78

Communications Infographics Financial Storytelling 78

Barokas

DECEMBER 5, 2019

Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. If you have a CEO who can slam dunk every interview, good for you. Does it include thought leadership? How do you measure success? Measuring the impact of marketing and PR is notoriously difficult.

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

MARCH 23, 2016

Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. One major change that we’re already seeing take shape, though, is the measurement of media relations.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Reputation Us

JUNE 21, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 14, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. Webb: Verity realized the importance of DEI and brought in professionals and resources to improve our approach to DEI.

Reputation 148

Reputation Financial Community Employee 148

Stern + Associates

APRIL 13, 2023

Yet, leading companies are finding that the immense challenges posed by climate change and the need to use resources more efficiently provide the essential stimulus to focus and act in new ways. For companies looking to grow and be good, Green provides an overview of his methodology for measuring real progress in an economy.

Policies 94

Policies Energy Government Crisis 94

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. And, one of the best things about The Muse? The Cision Blog. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. And it starts with candid PR counsel and media training. Give employees hope.

Employee 87

Employee Real Estate Video Internal 87

Barokas

JANUARY 9, 2019

Any company looking to have a huge year in marketing in PR must be ready to bolster those goals with adequate resources. If you have a CEO who can slam dunk every interview, good for you. Does it include thought leadership? How do you measure success? Marketing and PR’s impact is notoriously difficult to measure.

Strategy 60

Strategy Media Pinterest Storytelling 60

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. budget and resource allocation; KPIs; etc.), Is it brand awareness, thought-leadership, lead generation, etc.? Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth.

Pitching 98

Pitching Consumer How To Education 98

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Read below for the entire interview with Cassie: . Whether an embargo, exclusive, or resource, I make sure that it’s reflected in the subject line. . Thanks for the time!

Strategy 52

Strategy Real Estate Media Pitching 52

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. Can you share anything about costs to produce these or ROI?

Video 153

Video B2B Film Marketing 153

PRSay

JUNE 2, 2017

In honor of that event, we’re revisiting our interview with her. This is why I am so passionate about and committed to achieving gender-balanced leadership in every realm from elected officials to the public sector to academia to business to the non-profit sector. Why did you decide to pursue a career in public relations?

Hotels 110

Hotels Leadership Agency Industry 110

PRSay

FEBRUARY 5, 2019

We could interview the vets who were examining the dogs during a Facebook Live broadcast. It required us cooperating and focusing our existing resources and knowledge on our mission. Be absolutely certain your campaign embodies the foundations of public relations — goals/objectives, research, strategy, planning and measurement.

Case Study 98

Case Study Study Guidelines Internal 98