ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Deirdre Breakenridge

AUGUST 18, 2017

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Within these internships there are five things every intern learns in different ways. There are times where I feel overwhelmed, but, what intern doesn’t feel overwhelmed at some point in time? Every internship is different. Stay positive.

Internal 284

Internal International Guidelines Writing 284

Deirdre Breakenridge

FEBRUARY 6, 2018

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. Here you will be able to find many professionals in the city you are studying abroad.

Study 285

Study How To Instagram LinkedIn 285

Buzzstream

JANUARY 15, 2024

In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients. We also look at the insights and data generated from our recent BuzzStream-powered analysis of 1,000 subject lines sent to 29,095 journalists.

Case Study 83

Case Study Digital PR Study Tools 83

Onclusive

SEPTEMBER 29, 2021

The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time.

Analysis 369

Analysis Case Study Study Internal 369

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. We didn’t get here through convention.

Creativity 96

Creativity Study Ethics Publicity 96

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.

Interviews 322

Interviews Media Media Training Meeting 322

Cision

MAY 16, 2016

Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.” But when you want to get information out internally how do you do it?

Internal 218

Internal International Communications Employee 218

Deirdre Breakenridge

AUGUST 9, 2017

With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life. ET, for “behind-the-scenes” look at the life of a summer intern.

Internal 170

Internal International System Financial 170

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects.

Study 133

Study Publicity Survey Internal 133

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Social media has become an inseparable part of daily communication between people and businesses.

Social Media 93

Social Media Media Video SEO 93

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 139

Internal International Communications Strategy 139

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities.

Journalism 120

Journalism Social Media Study Media 120

Agility PR Solutions

FEBRUARY 14, 2022

A new survey of journalists from European independent agencies network Fincom Alliance investigates the real and perceived impact of the pandemic on both companies and media operating in and around the financial services sector.

Financial 144

Financial Communications Survey Media 144

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. All media is global media. A recent Oxford University study noted that the PR industry continues to adapt to the acceleration of news cycles and the rising pressure journalists face every day.

Internal 147

Internal International Skype Meeting 147

NewsWhip

MARCH 14, 2022

The last decade has brought unprecedented changes to the media and communications landscape — with new platforms and channels popping up at lightning speed — making the ability to understand and quantify the news in real time more challenging than ever before. Below you’ll find a summary of some of the key findings of the report.

Reputation 78

Reputation Study Crisis eBook 78

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. Companies Lag Europeans on ESG Reporting.

Automotive 96

Automotive Study Report Transportation 96

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MAY 2, 2023

This allows PR pros to publish media mentions identified by Muck Rack’s monitoring system to a company Slack channel automatically. Prezly made UX improvements to the way it displays media contacts. Separately, “podcast pitches increased by 21.23%” and had better response rates at 15.06%. PR Tech Sum No.

Pitching 128

Pitching Study Technology Report 128

PRSay

APRIL 3, 2019

The study, culled from responses of more than 2,100 PR leaders, CEOs and students worldwide, revealed that 61 percent of PR pros predict that future communication technology will inspire a higher level of media and news engagement from average citizens.

Study 132

Study Communications Technology Analytics 132

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Building a media property starts with market fit. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 143

Government Survey Ethics Media 143

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

The Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. In a recent Forbes article Michael Ringman, of TELUS International said, “Machine learning and data analytics are going to continue to grow and change the face of the IT industry as we know it today. What prompted these HR managers to respond this way?

Study 100

Study Analytics Software Data 100

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Sword and the Script Media can help with B2B marketing, PR and social media. Years ago, when I was studying for an MBA, the company 3M was a case study here. >>> Need an extra pair of hands?

Software 126

Software B2B Company Marketing 126

Cision

FEBRUARY 12, 2016

Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. I love a good study–viewership habits (mobile/linear/SVOD), etc. Do you accept pitches via social media? Want to discover pitching tips for more social influencers, traditional media contacts, bloggers and more?

Pitching 120

Pitching Internal International Mobile 120

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

Onclusive

FEBRUARY 7, 2020

In this post, we’ll focus on some best practices backed by the study findings. For more in-depth information, grab your copy of the study by downloading here. . The biggest step a company can take to maximize the likelihood of generating earned media articles is to add multimedia. Don’t underestimate the power of timing.

Data 273

Data Study Social Media Analysis 273

Wadds Inc.

MAY 26, 2024

There is no bigger issue facing corporate communicators, according to the Page Society and PRovoke Media. This position is uniquely based on internal and external context and a balance of emotional and intellectual intelligence. It is also weaponised and used by politicians to appeal to voters.

Corporate 59

Corporate Communications Case Study Study 59

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The next job is education and enforcement.

Ethics 95

Ethics Education Internal International 95

The Hoffman Agency

MAY 9, 2022

With my broad range of interests, I have dreaded the day when I would be forced to sacrifice the euphoria of rich, diverse learning for monotonous, restricted study. Because I vocalized my desires, I have shaped a role that is my quintessential fusion of art and media. This mindset is what has made me fall in love with Hoffman.

Internal 36

Internal International Construction Creativity 36

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Would you like more case study posts?

Case Study 102

Case Study Internal International Study 102

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334