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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen. Shut up and listen.” “I

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Managing Pr For International Defense Tech Contracts

5W PR

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. According to a 2022 study by PwC, 78% of global defense companies identified cultural adaptation as a critical factor in successful international contracts.

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How Ingram Micro Increased Employee Engagement and Enhanced Internal Comms

Notified

“We never had an easy and digestible way to inform our global associates of our weekly news and happenings. The Notified News Brief completely changed that.”

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What’s the Difference Between B2B and B2C PR?

Remote PR Jobs

They share detailed case studies, like how Coca-Cola uses their software to improve marketing, and arrange interviews with industry analysts. Publish case studies showing how their clients’ products helped other businesses. For example, take Salesforce , a company that sells software to other businesses.

B2C 220
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Brand marketing PLUS demand marketing beats brand VERSUS demand, study finds

Sword and the Script

More specifically, higher performing marketing teams experience the following: Make “greater contributions to the strategic decision-making process”; Maintain “strong, collaborative relationships with internal and external partners”; and Increased “budgets in the past 12 months and/or in the next 12 months.”

Study 148
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7 ideas for building customer references in B2B tech

Sword and the Script

These AEs and CSMs serve as internal advocates for customers. A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers.

B2B 147
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Inside Camposol’s Winning IR Strategy

Notified

Notified is an affiliate of Equiniti Group Limited (EQ) Inside Camposol’s Winning IR Strategy Investor Relations Inside Camposol’s Winning IR Strategy Jul 10, 2025 3:05:17 PM 2 min read 10 Popular Journalists Reporting on Consumer and Retail Brands Public Relations 10 Popular Journalists Reporting on Consumer and Retail Brands Jul 8, 2025 6:51:27 PM (..)

Strategy 159