PRSay

NOVEMBER 11, 2024

Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Don’t start with [Organization Name] conducted a study. Focus on what you learned in the study, not on the study itself.

Report 152

Report Writing Engineering Study 152

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. This makes SEO optimization essential for press release success.

SEO 143

SEO Social Media Crisis Communications Media 143

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. BuzzStream frees up our digital PR team so they can be more creative.

Digital PR 62

Digital PR Internal International Data 62

PRSay

JUNE 11, 2025

A landmark international study — backed by Oxford, MIT, NYU and Cambridge — has confirmed what many in our profession already sensed. McGrath for insights on how communicators can lead in the fight for truth, trust, and public perception. Watch live on LinkedIn on June 26 at 1 p.m. Registration information to follow. It’s here.

System 186

System Case Study Study Storytelling 186

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Advocate for and get those things approved internally, because you can position it with an understanding of what’s actually valuable to the company. It’s you could replace that with why every SEO should study story.

SEO 62

SEO Study Brand Branding 62

5W PR

FEBRUARY 17, 2025

Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Consistency across all channels helps reinforce the companys commitment to resolving the issue.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

FEBRUARY 8, 2025

Public relations professionals face unique challenges when developing campaigns for international audiences. Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

Buzzstream

MAY 12, 2025

we invested a lot into proprietary surveys, data-led studies, and the stats pages, those were a massive part of the playbook. Passive Link Magnet Posts If you look at the anchors for the past years backlinks, you can see that data studies seem to drive most of the backlinks to the Forbes Advisor content. RD in the past year.

Study 62

Study Digital PR SEO Insurance 62

5W PR

MAY 24, 2025

When presenting clinical evidence, PR teams should focus on peer-reviewed studies published in respected journals. This adds credibility compared to internal testing alone. Sharing details about study design, participant numbers, and duration demonstrates thoroughness and transparency.

Strategy 78

Strategy Marketing Crisis Communications Healthcare 78

5W PR

MAY 15, 2025

A 2023 study by Edelman found that 80% of consumers expect brands to take action on social issues, including DEI. However, the same study revealed that only 34% of consumers trust companies’ DEI messaging. Organizations must evaluate their current messaging, team composition, and decision-making processes.

Publicity 78

Publicity Training Community Study 78

Remote PR Jobs

MAY 12, 2025

In exchange, you can ask for testimonials, detailed case studies, and referrals that you can use to build your site and client base. Setting boundaries and internal systems early can help avoid burnout, and in turn help you and your clients. Offering a limited-time founding client rate to 23 businesses could be helpful.

How To 152

How To System LinkedIn Google 152

5W PR

APRIL 5, 2025

According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. Timely Response Speed matters in crisis communication.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Wadds Inc.

JUNE 5, 2025

Its a masterclass in momentum: a 300+ slide juggernaut of exponential curves, cross-sector case studies and headline-friendly stats. AI is already passing as human A March 2025 study cited by Meekers team found that 73% of people mistook AI-generated responses for those of humans. In short, its exhausting. Thats whats missing here.

Ethics 90

Ethics Government Case Study Trends 90

5W PR

MARCH 29, 2025

A 2022 National Ski Areas Association (NSAA) study found that 73% of skiers consider a resort’s sustainability practices when choosing where to ski. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78

Energy Education Employee Training 78

Prowly

JULY 9, 2025

A communication plan is is a strategic document that outlines how a brand communicates key messages to internal and external audiences. 💡PR Tip: Juggling media outreach, internal updates, and brand messaging? press releases, social media, email, internal platforms) Timing When will messages go out?

Writing 104

Writing Communications How To Product Launch 104

5W PR

JUNE 5, 2025

Recent studies show that companies with established crisis management protocols recover 30% faster from adverse events compared to those without structured response plans. Clear delineation of duties prevents confusion and ensures efficient response execution.

Crisis 78

Crisis Strategy Crisis Management Communications 78

5W PR

APRIL 16, 2025

Consider how Peloton adjusted their fitness content for international markets. According to a 2022 study by Deloitte, 57% of consumers feel more loyal to brands that commit to addressing social inequities through their marketing. Meanwhile, American programs typically focus on individual goal-setting and personal achievement metrics.

Brand 78

Brand Branding Marketing Local 78

5W PR

MAY 16, 2025

According to a 2023 study by Ahrefs, 84% of pages that lose rankings can recover within 6 months when properly monitored and optimized. According to Advanced Web Ranking’s 2023 CTR study, the average CTR for position #1 is 31.7%, while position #5 averages 6.1%. When analyzing recovery progress: Start with trend analysis.

SEO 78

SEO Analysis Web Google 78

5W PR

MAY 22, 2025

Recent studies show that 78% of defense technology companies faced at least one major PR crisis in the past five years, highlighting the critical need for effective crisis management strategies. Actions and statements can have international ramifications, affecting diplomatic relations and military partnerships.

Ethics 78

Ethics Guidelines Crisis Crisis Management 78

5W PR

FEBRUARY 14, 2025

These sessions help team members internalize their roles while identifying gaps in your response plan. Studies show that 89% of customers expect personalized communication during crises, even from small businesses. Managing Social Media During a Crisis Social media requires special attention during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

PRSay

DECEMBER 3, 2024

I once used a tale from “I Love Lucy” to explain cost accounting for an internal comms channel I managed. Don’t have a case study yet? Find stories in history, movies or the news. Post an RFS. Add a request for stories on your website, point of purchase or product itself. Create a scenario.

Case Study 148

Case Study Interviews Newspapers Employee 148

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 100

B2B Brand Branding Case Study 100

Buzzstream

MAY 6, 2025

Quick Response Rate Doesnt Always Mean Success There are two quick things to remember with this study. For example, I tagged Positional early last year in a LinkedIn post about internal linking. Methodology The parameters for this study are: The campaign must have over 25 emails sent to avoid one-off emails or errant campaigns.

Study 62

Study Fashion Digital PR Pitching 62

5W PR

APRIL 29, 2025

According to a 2023 Pew Research study, 72% of Americans express worry about the military use of AI, making it essential for defense organizations to address these concerns through strategic communication. Organizations should also highlight their participation in international frameworks governing autonomous weapons.

Ethics 78

Ethics Technology How To System 78

Buzzstream

MAY 12, 2025

When all these changes were coming, and so internally we were like if we are going to. You’re doing a digital the state of digital PR study survey. ” Now, they’re going to produce content of their own on it and link back to the study on your website. You want to make sure you have a landing page for your study.

SEO 83

SEO Digital PR Study Google 83

5W PR

JULY 11, 2025

According to a PwC Healthcare study, 79% of consumers say transparent communication during a crisis influences their long-term trust in healthcare organizations. Managing Crisis Communication and Negative Feedback Every health tech company faces challenges, but how you respond shapes public trust.

Consumer 78

Consumer Healthcare How To Privacy 78

5W PR

JULY 4, 2025

Creating Compelling Healthcare Case Studies Strong case studies combine quantitative results with qualitative experiences. Massachusetts General Hospital’s case study on their telehealth platform during COVID-19 exemplifies this structure.

Healthcare 78

Healthcare Case Study Storytelling Technology 78

5W PR

APRIL 10, 2025

The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally. According to the U.S.

Technology 78

Technology Communications Training Education 78

5W PR

MAY 17, 2025

Train employees on: Internal communication chains External stakeholder communication Media response protocols Social media management during crises Documentation requirements Role-Based Training Modules Different employees need different levels and types of training based on their responsibilities.

Training 78

Training Employee Crisis Exercises 78

5W PR

JULY 12, 2025

Internal communications also strengthen employer branding efforts. Case studies of employee career journeys demonstrate real growth potential. Social media content can spotlight internal mobility and promotion announcements. This content should highlight collaboration, mentorship, and professional development opportunities.

Company 78

Company Employee Training Education 78

5W PR

MAY 17, 2025

Internal stakeholders need clear direction about operational impacts and response procedures. A study by the Ponemon Institute found that organizations that disclosed breaches within 30 days experienced 29% lower costs than those that delayed longer.

Crisis Communications 78

Crisis Communications Insurance Insurance Publicity 78

5W PR

APRIL 12, 2025

Recent studies show that 73% of water park visitors research destinations online before visiting, making digital PR initiatives more important than ever. According to the International Association of Amusement Parks and Attractions (IAAPA), parks implementing AR/VR elements see an average 15% increase in guest engagement rates.

Trends 78

Trends Strategy Publicity System 78

Contently - Strategy

AUGUST 27, 2024

They pick up on brand messaging faster if they can see internal discussions. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way. In other cases, the part-time creators are confined to certain channels.

Pitching 52

Pitching Interviews Employee System 52

Buzzstream

NOVEMBER 6, 2024

link] Positional : A tool that offers features for optimizing internal linking structures for SEO (and much more). link] Cyrus Shepard’s Internal Linking Study : An in-depth analysis of internal linking strategies and their impact on SEO. Vince: Yeah. You’ve probably heard the term “information gain.”

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

JUNE 18, 2025

Prioritize outlets that include external, dofollow brand links, not just internal or nofollow links. Does the article include external links (vs linking to internal articles) Piggybacking off of the previous evaluation point, there are some sites that include links but only to internal pages. How to Evaluate? How to Evaluate?

How To 62

How To SEO Pitching Google 62

Buzzstream

NOVEMBER 19, 2024

Think data studies, press releases, and expert commentary. This gains them high-quality backlinks and brand exposure from major outlets, as you see below: (You can read more about the city study technique.) Last, let’s examine how different digital and traditional PR teams communicate internally.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Axia PR

JULY 1, 2025

The Switch 2 launch is a PR case study in how hype can be erased without realistic communication. The rapid turnaround illustrates how unclear internal alignment and unpredictable executive-led cultures can undermine even seasoned communicators. However, hiring vetted PR leads sends a mixed message internally and externally.

Communications 62

Communications Case Study Wikipedia Web 62