Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 92

Internal International B2B System 92

The Hoffman Agency

JULY 26, 2024

My journey with The Hoffman Agency began with a visit to their London office back in 2023 when I had the opportunity to study abroad with the School of Journalism and Communications (SOJC) at the University of Oregon. Embracing Growth From intern to aspiring PR professional, my journey thus far has been nothing short of game changing.

Internal 36

Internal International Travel Agency 36

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese. After reading the book, I chose four main points to organize my infographic.

Infographics 177

Infographics Internal International Journalism 177

Deirdre Breakenridge

AUGUST 18, 2017

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Within these internships there are five things every intern learns in different ways. There are times where I feel overwhelmed, but, what intern doesn’t feel overwhelmed at some point in time? She is currently an intern for Deirdre Breakenridge.

Internal 284

Internal International Guidelines Writing 284

Deirdre Breakenridge

FEBRUARY 6, 2018

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. Here you will be able to find many professionals in the city you are studying abroad.

Study 285

Study How To Instagram LinkedIn 285

Sword and the Script

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. 43% said it “offers concrete guidance and case studies.”

Leadership 134

Leadership B2B Study Survey 134

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. It has been at the core of organisational change.

Internal 92

Internal International Communications Employee 92

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. I may be on to something with my PhD studies). There's a lot to unpack in the 40+ page report.

Internal 52

Internal International Survey Measurement 52

Buzzstream

JANUARY 15, 2024

In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients. We also look at the insights and data generated from our recent BuzzStream-powered analysis of 1,000 subject lines sent to 29,095 journalists.

Case Study 83

Case Study Digital PR Study Tools 83

Institute for Public Relations

MAY 15, 2023

This summary is provided by the IPR Organizational Communication Research Center based on the original study. To learn more about this topic from Dr. Vercic, register for the IPR Master Class on Employee Engagement.

Internal 52

Internal International Communications Employee 52

Cision

MAY 16, 2016

Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.” But when you want to get information out internally how do you do it?

Internal 218

Internal International Communications Employee 218

Agility PR Solutions

NOVEMBER 8, 2022

The vast majority (92 percent) of consumer respondents in a new survey from digital CX innovator TELUS International believe that it is very important or somewhat important to have humans reviewing content online vs. AI alone.

Study 86

Study Consumer Survey Internal 86

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 95

Creativity Study Ethics Publicity 95

Deirdre Breakenridge

AUGUST 9, 2017

With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life. ET, for “behind-the-scenes” look at the life of a summer intern.

Internal 170

Internal International System Financial 170

Onclusive

SEPTEMBER 29, 2021

The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on their campaigns.

Analysis 369

Analysis Case Study Study Internal 369

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects.

Study 132

Study Publicity Survey Internal 132

The Hoffman Agency

JULY 3, 2024

Over the next three months, I found myself immersed in a diverse array of projects that challenged and excited me daily — from conducting new business research to developing client dashboards, creating internal HR reports and even AI automation. As my time at The Hoffman Agency as an intern comes to an end, I feel incredibly grateful.

Data 36

Data Internal International Analytics 36

Remote PR Jobs

JULY 19, 2024

International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 244

Case Study Conference Local Trade Shows 244

Business Wire

MAY 11, 2017

When it comes to internal PR staffing, 79% said that their numbers would stay the same in the next year with 13% saying they would moderately increase. Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

Study 216

Study Marketing Journalism Advertising 216

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 119

Internal International Communications Strategy 119

Doctor Spin

FEBRUARY 21, 2023

Learn more: Table of Contents Background: A New Feature for Interaction Activity: Tapping the Engagement Pyramid Result: Multi-Level Data Opt-In Insight: Change the Internal Polarity Background: A New Feature for Interaction Today, it seems obvious that you’re able to interact with almost any social object by simply liking it.

Case Study 52

Case Study Facebook Study Wikipedia 52

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations. The new CIPD guides provide practical advice for HR professionals but are also useful primers for internal communication professionals.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. A recent Oxford University study noted that the PR industry continues to adapt to the acceleration of news cycles and the rising pressure journalists face every day. Communications here and abroad.

Internal 147

Internal International Skype Meeting 147

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. Companies Lag Europeans on ESG Reporting.

Automotive 96

Automotive Study Report Transportation 96

NewsWhip

MARCH 14, 2022

In the survey, we asked about internal versus external factors when it comes to reputation, about the importance of speed to manage crises and capitalize on opportunities, and about whether they see misinformation as an existential threat when it comes to managing a brand’s reputation.

Reputation 78

Reputation Study Crisis eBook 78

Agility PR Solutions

JUNE 19, 2024

As communicators are well aware, visuals are critical for campaigns and promotions, especially video, and new research from visual communication platform Canva demonstrates how this picturesque approach is equally effective for internal comms.

Communications 110

Communications Brand Branding Marketing 110

PRSay

APRIL 3, 2019

The study, culled from responses of more than 2,100 PR leaders, CEOs and students worldwide, revealed that 61 percent of PR pros predict that future communication technology will inspire a higher level of media and news engagement from average citizens.

Study 116

Study Communications Technology Analytics 116

Sword and the Script

MAY 2, 2023

PR tech people on the move Internal comms platform Staffbase announced three executive new hires: Bijal Patel joins as Chief Financial Officer (CFO), Neil Morrison joins as Chief People Officer (CPO), and David Burnand as join Chief Marketing Officer (CMO). This is a significant turn from a loss of ~$19 million reported the year prior.

Pitching 126

Pitching Study Technology Report 126

The Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. In a recent Forbes article Michael Ringman, of TELUS International said, “Machine learning and data analytics are going to continue to grow and change the face of the IT industry as we know it today. What prompted these HR managers to respond this way?

Study 100

Study Analytics Software Data 100

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The next job is education and enforcement.

Ethics 95

Ethics Education Internal International 95

The Hoffman Agency

MAY 9, 2022

With my broad range of interests, I have dreaded the day when I would be forced to sacrifice the euphoria of rich, diverse learning for monotonous, restricted study. The post Intern-AL Review appeared first on "What's HAppening" Blog. This mindset is what has made me fall in love with Hoffman. Don’t be one of them.

Internal 36

Internal International Construction Creativity 36

Cision

FEBRUARY 12, 2016

Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. I love a good study–viewership habits (mobile/linear/SVOD), etc. She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences.

Pitching 120

Pitching Internal International Mobile 120

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. With the exception of France and Finland, the majority of international survey respondents use at least three social media platforms for publishing and promoting their content.

Journalism 120

Journalism Social Media Study Media 120

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. There was a strong correlation between the publishing of the blog posts and search traffic via keywords such as “international women’s day ecards,” “women’s day ecard,” and so on. The project.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

NOVEMBER 5, 2020

A study, commissioned by Salesforce and conducted by the custom content arm at Forbes, found “revenue growth is linked” to employee experience (EX). The study suggests this viewpoint was even higher among sales and marketing types. Other studies show the cost of replacing an employee ranges between 1.5-3x

Employee 99

Employee Study Survey Leadership 99