Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities.

Journalism 120

Journalism Social Media Study Media 120

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. The study shows this ultimately impacts the bottom line.

Internal 137

Internal International Communications Strategy 137

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. This allows PR pros to publish media mentions identified by Muck Rack’s monitoring system to a company Slack channel automatically. Prezly made UX improvements to the way it displays media contacts.

Pitching 125

Pitching Study Technology Report 125

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Building a media property starts with market fit. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. He challenged communicators to think about the useful benefit and outcome of their work.

Communications 129

Communications Software Internal International 129

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 97

Case Study Study Guidelines Internal 97

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Which communications assets can we use to make our kindness campaign a success?

Employee 154

Employee Crisis Reputation Creativity 154

Stephen Waddington

JUNE 20, 2022

Six months into PhD research studies I know more and more about less and less. I’ve been publishing my research diary as I progress in my studies as a PhD research student. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

Publicity 190

Publicity Study Public Affairs System 190

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Would you like more case study posts?

Case Study 102

Case Study Internal International Study 102

PR for Anyone

FEBRUARY 14, 2024

As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. She honed her skills by studying wine in Bordeaux and Napa Valley, preparing herself to build a winery from the ground up. Rachel studied wine for two years.

Study 130

Study Travel Film Industry 130

Stephen Waddington

APRIL 25, 2022

My initial study of the body of knowledge in public relations reveals an immature profession. There are very few communities, events, or shared media. These contradictions have become a daily part of studying public relation practice. Peers judge our contribution to knowledge. It’s hard not to get frustrated.

Publicity 189

Publicity Study Internal International 189

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown.

Media 83

Media Crisis YouTube Television 83

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. .

Reputation 146

Reputation Crisis Nonprofit Training 146

Contently - Strategy

MAY 20, 2024

Know Your Link Strategy A strong internal link-building strategy is one of the basics of a good SEO strategy. Many SEO recommendations suggest five to 10 internal links for every 2,000 words of content, which is roughly one link for every 200 words. These plugins automate markups and can also create Custom Fields.

SEO 98

SEO Engineering Content Marketing Google 98

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Y ou can follow Bob on social media on Twitter & LinkedIn. What elements or characteristics do you look for in a story?

Automotive 82

Automotive Engineering System Media 82

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

Stephen Waddington

FEBRUARY 12, 2021

Media and public relations are rich areas for research. Here are some suggestions for areas of study for students. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. It covers societal issues impacting practice, media and innovative.

Publicity 103

Publicity How To Ethics Internal 103

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 149

Survey Software B2B Pitching 149

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Wadds Inc.

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. He challenged communicators to think about the useful benefit and outcome of their work.

Communications 59

Communications Software Internal International 59

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Stephen Waddington

OCTOBER 10, 2020

A research study aims to educate and inspire business leaders to do more to solve the twin societal issues of poor conversation and growing polarisation. However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. It is an important piece of work.

Case Study 139

Case Study Airlines Survey Study 139

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Even if you perceive your work to be completely unrelated to your undergraduate course of study, there are always ways to make strategic connections, particularly to the field of communications. Does your organization have a social media account? A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. Marketing and communications, like all operational functions, should work together Discussions about the integration of marketing and public relations are typically abstract and of limited value in practice.

Trends 157

Trends Publicity Marketing Case Study 157

Stephen Waddington

JULY 16, 2022

The pandemic accelerated many of the changes already underway in media, public engagement, and organisational communication. This included the role of communications as a strategic management function and the need for a more human approach to communications by CEOs and management teams. I said I’d started a PhD recently.

Publicity 78

Publicity Study Public Affairs Government 78

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. adults get news at least sometimes from social media. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 167

Software Marketing Leadership B2B 167

Wadds Inc.

JUNE 20, 2022

Six months into PhD research studies I know more and more about less and less. I’ve been publishing my research diary as I progress in my studies as a PhD research student. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

Publicity 96

Publicity Study Public Affairs System 96

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? He also sold ‘Birds Aren’t Real’ merchandise and created a significant social media presence for the group, which continues. Your customers?

Reputation 78

Reputation Government Film Viral 78