ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Look globally for reactive news. Don’t fear the vertical. Content, content, content.

Retail 368

Retail Media B2B Pitching 368

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Talkwalker adds podcast monitoring.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 90

Pitching Report Software Survey 90

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. ” The company’s platform uses two different AI tools. Internal comms. Prezly adds click reports.

Survey 149

Survey Software B2B Pitching 149

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Has your media coverage slipped from the standards set at the beginning of the engagement? We all create PR plans with pitch ideas to help generate a drumbeat of consistent media interest, but there are times when pitches don’t resonate for one reason or another. Getting quick wins is an easy way to avoid problems.

Pitching 156

Pitching Agency Communications Internal 156

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. Think of it as a sales pitch with robust data and justification. It is a great tool for strategic planning and decision-making. What is a business case? As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JULY 6, 2022

While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Yet, many PR teams look for technology shortcuts. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Internal Communications. Media Training. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

JUNE 8, 2016

What is the proper etiquette for networking with people or organizations you would like to connect with on social media? What tools can help identify potential professional contacts to connect with on social media? How do you network on social media with recruiters and potential contacts?

Social Media 150

Social Media Pitching How To Media 150

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

DECEMBER 12, 2017

You can start with a site like HARO , which sends out several earned media opportunities each day. Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts.

How To 279

How To Media Pitching Creativity 279

Journalistics

SEPTEMBER 9, 2021

This got me thinking… what other PR tools are out there that people have never heard of? Here are some alternatives I uncovered; let me know if you have any additions to the list: Media Relations. MediaSync: mBLAST just launched a FREE media list service called MediaSync.

Tools 52

Tools Engineering Interviews Social Media 52

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

SEPTEMBER 18, 2018

I understand more about a media company’s ins and outs and the structure and challenges they face. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. It blew my mind to watch it come through with one person! RW: How many hats we really do wear.

Media Relations 69

Media Relations Media Insurance Insurance 69

Solo PR Pro

DECEMBER 12, 2023

This is a great way to master how to use the tool in your work and become even more efficient. However, YOU are still the most important tool. Clouds, fog and tears in Media Relations To say that the media landscape has changed is an understatement. You should have policies on use, and a structure for managing it.

Policies 68

Policies Creativity Internal International 68

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 100

Interviews Publicity Technology Social Media 100

Solo PR Pro

JANUARY 3, 2023

Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches. Media relations remain an important part of the PR world. 34 Business Tools to Lighten The Load and Level Up Your Solo PR Game. The How-To Guide for Parental Leave as a Solo PR Pro.

Blogging 91

Blogging Small Business Tools Journalism 91

The Resolution Blog

OCTOBER 26, 2017

Whether it’s paid influencer work, content seeding or media relations for SEO links, they have taken time to up-skill in their area of communications. Automating areas of your workflow i.e. using tools to speed up work. Tools for measurement will help. I know as I have pitched and won these budgets.

How To 180

How To SEO eBook Measurement 180

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. Over the last several weeks I’ve been taking a look at one such tool in Ahrefs (pronounced “H-refs”) and have been very impressed to date (see my disclosure at the end). See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio.

B2B 105

B2B Twitter Brand Branding 105

Communications Conversations

SEPTEMBER 10, 2020

It’s a fantastic tool to keep up on their work and what issues they’re focused on. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. Why Life Time? It makes the job really fun.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 125

Technology Publicity Software Print 125

Doctor Spin

FEBRUARY 22, 2024

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Public relations: State of the field. Improve internal communications. Source: Public Relations Review 3 Turk, J. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

AUGUST 23, 2016

In addition, 51 percent say they use three or more different types of social media for sourcing. With the exception of France and Finland, the majority of international survey respondents use at least three social media platforms for publishing and promoting their content.

Journalism 120

Journalism Social Media Study Media 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. As AI tools revolutionize the way we consume and monitor news, PR pros may be able to get faster and more accurate reads on a social conversation surrounding a brand — and perhaps be able to neutralize a crisis before it erupts.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

The Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Not only should you be gathering and analyzing data, there are new tools you need to master too.

Trends 124

Trends Data-Driven PR Data System 124

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 102

Survey Report Media B2B 102