Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding. Top challenges in internal communications.

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Give employees hope.

Employee 86

Employee Real Estate Video Internal 86

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Research, measurement, optimization and patience are key to success. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. Now, internal is external. But we weren’t talking about that internally. Where the challenge happens, is both internal/external wants to be transparent and open. How do you measure the success of word of mouth?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 73

Corporate Communications Survey Employee 73

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”. PR tech mentions. New PR tech. Paywall problems.

Pitching 88

Pitching Report Software Survey 88

Shift Communications

AUGUST 25, 2017

How can all of this be measured and analyzed? Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations.

Data 92

Data SEO Guidelines Advertising 92

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Stephen Waddington

OCTOBER 20, 2017

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. We want to gain an audience beyond the public relations profession. The most frequently asked question is what should I write about? These include diversity, international, internal communications and teaching.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Right now, the biggest focus is on writing and presenting content for mobile consumption. PR and media relations will play a role in determining which of these scenarios comes true. .

Trends 120

Trends Mobile Web System 120

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. I spend a fair amount of time editing stories, particularly with younger reporters, and I even write a piece on occasion. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Media Print Enterprise 98

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. I think that most public relations practitioners do what they know how to do.

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

DECEMBER 17, 2015

Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. You are a founding member of PR Boutiques International. I love theater, good writing, tennis and skiing. What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Ethics 75

Ethics Community Internal International 75

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Copy writing, blogging and content generation.

Publicity 48

Publicity Advertising Advertising Tools 48

Shift Communications

AUGUST 17, 2018

Package up this data along with earnings results and your pitch will practically write itself. Measure the impact of new blood. For instance, say your client’s newly appointed HR Director set an internal goal of growing the company’s employment by 50 percent within the next 18 months. faster load times) and more.

Pitching 83

Pitching Product Launch Data Measurement 83

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

Shift Communications

JANUARY 12, 2015

I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Everyone’s busy.

eBook 60

eBook Creativity Agency Exercises 60

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 7 Creating space for cultural graffiti There’s a related point. Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Internal comms takes center comms stage in hybrid work.

Marketing 187

Marketing Content Marketing Data Social Media 187

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 174

Survey Marketing B2B Study 174

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Pay attention to their previous work, the types of stories they write, and their social media presence.

Video 87

Video Publicity Marketing Analytics 87

Prohibition

JANUARY 14, 2022

How will they deal with the media? Will you hold an external or internal press conference? Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62