PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program. Train with the Experts. Here’s how we did it.

Training 72

Training How To Course Software 72

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Depending on who you pick, be prepared to train your thought leaders.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. Spokesperson Training : Equipping designated spokespeople.

Viral 52

Viral Crisis Communications SEO Reputation 52

Newsfile

OCTOBER 24, 2023

As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 117

Social Media Conference Media Corporate 117

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Just 35% of PR practitioners say they spend most or some time on photo and video creation and editing.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Mindful Marketing

NOVEMBER 21, 2021

Those of us who have served on search committees, conducted job interviews, and participated in training, know the significant time, effort, and expense it takes to make successful hires. Hahn shared that new measures such as higher starting wages, improved vacation opportunities, and attendance bonuses have helped offset those challenges.

Employee 90

Employee Training Leadership Video 90

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. There is always a learning curve at a new place, but an agency trains you to on-board to new clients quickly, so I was able to listen and learn from the SHRM team while simultaneously hitting the ground running.

Employee 89

Employee Internal International Training 89

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. The content you create internally remains a bedrock in establishing credibility.”

Technology 118

Technology System Tools Government 118

Presspage

DECEMBER 12, 2017

A temporary hand-over is not a problem: “It is easy to train other people to use it. ” As the discussion over PR's effectiveness lingers on, attribution and bottom-line contribution to an organization's goals are becoming key aspects of measurability. This is great and it enables us to enrich the releases."

Strategy 83

Strategy Ethics Facebook Twitter 83

Reputation Us

JUNE 21, 2021

Internally, we have formed an Inclusion & Belonging Task Force to help us navigate this journey and strengthen connections with each other and our members, while fostering an inclusive culture that celebrates inclusion and belonging at work and in our communities. We are seeking out more voices to help guide our decisions.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Internally, we have formed an Inclusion & Belonging Task Force to help us navigate this journey and strengthen connections with each other and our members, while fostering an inclusive culture that celebrates inclusion and belonging at work and in our communities. We are seeking out more voices to help guide our decisions.

Financial 78

Financial Education Community Employee 78

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON. Also on Sun.,

Conference 40

Conference Facebook Nonprofit Video 40

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 77

Television Sports Web Advertising 77

Sword and the Script

SEPTEMBER 19, 2017

This includes training attorneys to conduct face-to-face business development – and also having a current and comprehensive online presence. The rule is: if you can’t measure the results, eliminate it. You’re favorite marketing campaign of all time is… Levin Papantonio of Florida for their “Ring of Fire” videos.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Will you send out written statements or release video footage? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? 7. Train, simulate and prepare. Are they well trained?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Prohibition

MAY 15, 2020

And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’. pic.twitter.com/NAuoISgaGq.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’. pic.twitter.com/NAuoISgaGq.

Crisis 62

Crisis Government Social Media Reputation 62

Maxim Behar

JANUARY 11, 2024

You must train them with this technology to tell them what it can be used for and how. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" The second is that for the first time in the world, there is a media that can be measured. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Second, we used illustrations and animation to supplement their explanations (as shown in this video ).

Publicity 157

Publicity Social Media Report Fashion 157

PR Conversations

JULY 20, 2015

Audiences took full advantage of the wealth of local, national and international theatre and dance.” Best of all during my 12-day commitment was the artful act of being embedded into this non-elitist (authentic) community , one that proved to be very warm and welcoming to this newbie internal Fringe stakeholder.

Community 40

Community Print Twitter Creativity 40

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. This individual needs to: Be well trained.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. A multiple 7-figure company (that’s us) will train YOUR team FOR you! This isn’t a ‘Here, read this packet, watch this video, good luck Chuck!’ I didn’t do it alone The best part?

Publicity 52

Publicity Video Pitching Google 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Enterprise social networks, messaging, scheduling, and video have all been adopted. That must change.

Tools 175

Tools How To Agency SEO 175

Shift Communications

JULY 30, 2015

If you haven’t already begun to experiment with virtual reality, 360 degree video, etc. Even if you don’t develop internal capabilities, now is the time to begin forging relationships with vendors and partners to have capabilities available for launch. Sandberg focused on the expansion and traction of video ads.

Facebook 60

Facebook Social Media Mobile Advertising 60

PR 20/20

DECEMBER 10, 2019

Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Clicks on embedded YouTube videos and how long someone viewed a video. Measurable: Assign a metric to the goal. Your answer is what’s used to train the AI technology. sites.com).

Report 52

Report How To Marketing Analytics 52

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? The results included 44,461 engagements throughout the target community – with “engagements&# referring to the number of times a piece of content had been engaged with online, such as views for a blog post, retweets, video views, numbers participating and viewing a forum thread, etc.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

JUNE 6, 2016

The root of the problem is always internal. I also have stopped reading articles or watching videos online without intention. Three – including the New Rules of Marketing and PR – are international bestsellers. She write, speaks, and advises on internal communication.​. So focusing on externals (e.g.,

Writing 114

Writing Social Media SEO Blogging 114