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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

Sword and the Script

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Do not rush.

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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

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How to Prepare for Your PR Summer Internship

5W PR

Interns should visit the company’s website and review their mission statement, values, and past projects. Brushing up on Basic Skills One of the most important things a new intern can do to prepare for a PR internship is to brush up on basic skills that will be essential to the job.

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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

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S&T Live Recap: The Potentially Transformative PR Power of AI

PRSay

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

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What Journalists Want: How to Write Better Press Releases

PRSay

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. You can also follow them on LinkedIn and Twitter. How long can something last when it doesn’t evolve?

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