PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. Storytelling and marketing are the same thing,” he said. Now is the best time in history to be a storyteller.

Conference 137

Conference Film Storytelling System 137

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). How was the video shot? My most valuable experience came from pursuing a multimedia journalism degree at San Jose State. How was it edited?

Film 60

Film Internal International Storytelling 60

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

DECEMBER 21, 2023

There, I got to experience the expertise, camaraderie and enthusiasm for storytelling that encapsulates the essence of The Hoffman Agency. I even noted in my journal how the five hours of presentations were “actually great!”

Fashion 36

Fashion Agency Study Storytelling 36

Mark My Words

MARCH 13, 2017

What is clearly a Snap Chat rip-off, the app allows users to share photos and videos that vanish in 24 hours. But the extent to which the media agenda has moved on and returned to running puff vanity pieces about new apps demonstrates that a certain kind of PR has triumphed over a certain kind of journalism.

Facebook 60

Facebook Journalism Media Policies 60

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

Flatiron Communications

NOVEMBER 23, 2014

For a sense of where the TV industry is headed, watch the repartee between Stelter and Horschhorn below: I also attended the annual Paley International Council Summit where a who’s who of media luminaries gathered to offer their insiders’ perspective on the digitally disrupted and wholesale realignment of the mdia industries.

Storytelling 34

Storytelling Television Radio Media 34

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. The journalism world is much more fast-paced. I was in the TV news business for 23 years.

Media 112

Media Journalism Report Video 112

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Stuart Bruce

FEBRUARY 11, 2016

It arrives in a cardboard sleeve (that confusingly looks like it’s part of the kit) and takes less than a minute to assemble (and another three minutes to find and watch the video telling you how to do it!) One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. 1. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Storytelling vs. Brand Newsrooms. Say yes and show more.

Report 225

Report Media Advertising Advertising 225

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more.

Trends 52

Trends Trade Shows Agency Communications 52

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

PR Conversations

JANUARY 29, 2016

That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video? Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content.

Social Media 120

Social Media Marketing Pinterest Media 120

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit.

B2B 52

B2B Communications Media Newspapers 52

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. How can they do that?

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. 7. Add Images, Audio and Video – How many times have you read a story and wondered, “Hmm… I wonder what she looks like?”

Pitching 40

Pitching Media Small Business Writing 40

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

Media 111

Media Journalism Content Marketing Education 111