Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Hats off to Aldi’s social media team! They are always on it when it comes to social media content and really has crafted a fantastic social media presence.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 129

Film Marketing Sports Hotels 129

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Reevaluating Twitter. ESG and your agency.

Trends 127

Trends Pitching Twitter Nonprofit 127

Prohibition

MAY 18, 2021

I moved to Leeds from Ireland in 2016 to study Journalism at Leeds Trinity University. I applied, interviewed and got offered the job here at Prohibition. What’s your favourite social media platform and why? It has to be Instagram! The team at Prohibition are a joy to work with, you’re never bored.

Meeting 117

Meeting Study Journalism Instagram 117

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Instagram [link]. About Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media?

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media?

Social Media 60

Social Media Brand Branding Media 60

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Hats off to Aldi’s social media team! They are always on it when it comes to social media content and really has crafted a fantastic social media presence.

Crisis 62

Crisis Instagram Social Media Facebook 62

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. After that summer, I changed my concentration in the journalism school and never looked back! And yes, social media posts can live forever.

Social Media 227

Social Media Newspapers Reputation Community 227

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Sales is changing. Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

Prohibition

MARCH 21, 2022

I did a journalism degree at Uni in Leeds and alongside my course, I did an internship in the PR team at a full-service marketing agency. I actually interviewed at Prohibition a couple of years before I joined – I got a great feel for the team but the role and timing wasn’t quite right. Instagram every day.

Meeting 62

Meeting Pinterest Agency SEO 62

Communications Conversations

JANUARY 2, 2018

This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart. Interviews with the American Academy of Neurology’s Leah Johnson, Boston Scientific’s Amanda Gebhard and U.S. 2–17 more Minnesota-based Instagram influencers to watch.

Banking 0

Banking Instagram YouTube Case Study 0

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs.

Software 90

Software Pitching Measurement Enterprise 90

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Bianchi Biz Blog

MARCH 6, 2023

How long have you been in journalism and how did you get started? I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year. I have a bachelor’s degree in journalism with a minor in political science.

Meeting 77

Meeting Automotive Media YouTube 77

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. My daily newspaper of choice is… the Wall Street Journal. My favorite social media platform is…Instagram. If I won the lottery, I’d…be off the grid.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other?

Facebook 79

Facebook Social Media Government Employee 79

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Bianchi Biz Blog

MAY 3, 2021

How long have you been in journalism and how did you get started? I’m active on social media where you can find me on Twitter and Instagram. You might also be interested in: Meet the Media: Nathan Bomey, Business Reporter at USA TODAY. I want a story that lets me relate a car to the consumer who might buy it.

Automotive 86

Automotive Meeting Media Pitching 86

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing.

Storytelling 45

Storytelling Data B2C B2B 45

Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

Media 28

Media Journalism Social Media Mobile 28

Waxing UnLyrical

AUGUST 5, 2016

It’s that finally mainstream media are realizing that social media isn’t going anywhere… even if some of them are having a hard time accepting this. As a result, the way social is being integrated into not just the broadcasting, but the experiencing, of the Games, is quite wonderful. But with 1.4

YouTube 40

YouTube Banking Video Sports 40

Journalistics

APRIL 17, 2013

Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism. The other half got it. How did the company get started? Test And Learn.

Brand 52

Brand Branding Media Local 52

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Flatiron Communications

MAY 20, 2015

My test questions contrasted with Google’s (in)famous open-ended job interview questions , e.g., “How many piano tuners are there in Chicago” or “How much does the Empire State Building weigh?” Q10) Please rank these digital/mobile media properties in order of unique visitors per month: (1-5). A9) YouTube.

Journalism 28

Journalism Radio Report Advertising 28

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. Judging from the firestorm on social media, Lochte didn’t come close to making an apology his followers would find “sincere.”. Who was at fault?

Crisis 48

Crisis Airlines Reputation Corporate 48

OnePitch

AUGUST 23, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:11:04] CC: I’m like a big advocate for like social media, especially Instagram. [00:11:08] BB: Oh, Instagram. Her Inbox & Pitches. [00:03:29] 00:03:29] BB: Okay. It’s working for you.

Pitching 97

Pitching Instagram Guidelines Writing 97

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58