Bianchi Biz Blog

JUNE 7, 2021

How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. . If the news is big, give me time to interview an executive or engineer. . You can follow Roberto on Twitter , YouTube and Instagram. I’ve been a journalist for 15 years.

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Automotive Meeting Media Journalism 97

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing.

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Marketing Facebook Social Media Community 244

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. It proved that on X, Instagram and TikTok sometimes opposite aesthetics can inspire a tidal wave of memes and moviegoers.

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Film Marketing Sports Hotels 118

Prohibition

MAY 18, 2021

I moved to Leeds from Ireland in 2016 to study Journalism at Leeds Trinity University. I applied, interviewed and got offered the job here at Prohibition. It has to be Instagram! The team at Prohibition are a joy to work with, you’re never bored. Tell us a bit about your journey to working at Prohibition.

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Meeting Study Journalism Instagram 117

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). Are they moving to other platforms like Tribel , Mastodon or Hive Social ? ESG and your agency.

Trends 124

Trends Pitching Twitter Nonprofit 124

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Connect with Allan on LinkedIn , Twitter, and Instagram. Barbara Rozgonyi on Instagram. Here’s the latest on Growing Social Now. What we covered. What the mindset of today’s top communicators reveals about the profession.

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Social Media Corporate Communications Media 52

Prohibition

DECEMBER 22, 2021

It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. The Royal Family’s response to this?

Crisis 62

Crisis Instagram Social Media Facebook 62

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

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Software Pitching Measurement Enterprise 88

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. Facebook: [link] Instagram: [link] LinkedIn: [link] Twitter: [link] Podcast: www.GrowingSocialNow.com. Sales is changing. Give it a listen!!

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Strategy Training Insurance Insurance 52

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

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Fashion Travel Interviews Instagram 227

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. Neal: Absolutely!

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How To Facebook Social Media Advertising 159

Prohibition

MARCH 21, 2022

I did a journalism degree at Uni in Leeds and alongside my course, I did an internship in the PR team at a full-service marketing agency. I actually interviewed at Prohibition a couple of years before I joined – I got a great feel for the team but the role and timing wasn’t quite right. Instagram every day.

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Meeting Pinterest Agency SEO 62

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Instagram [link]. Barbara Rozgonyi on Instagram. Facebook [link].

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Marketing Social Media Trends Instagram 118

Communications Conversations

JANUARY 2, 2018

This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart. Interviews with the American Academy of Neurology’s Leah Johnson, Boston Scientific’s Amanda Gebhard and U.S. 2–17 more Minnesota-based Instagram influencers to watch.

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Banking Instagram YouTube Case Study 0

PRSay

MAY 14, 2018

I say that because often you might also see something in her Twitter bio or an Instagram post that you could use to make more of a personal connection. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience.

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Pitching Media Relations Journalism Instagram 100

Bianchi Biz Blog

MARCH 6, 2023

How long have you been in journalism and how did you get started? I have a bachelor’s degree in journalism with a minor in political science. I’ve been a full-time automotive journalist for 16 years. If you’ve ever noticed I sometimes have busted knuckles or dirty fingernails that won’t come clean, this is why, LOL!

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Meeting Automotive Media YouTube 77

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. My daily newspaper of choice is… the Wall Street Journal. My favorite social media platform is…Instagram. If I won the lottery, I’d…be off the grid. Image via Greg Jawski.

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Reputation Newspapers Journalism Instagram 120

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. After that summer, I changed my concentration in the journalism school and never looked back! My favorite social media platform is…Instagram.

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Social Media Newspapers Reputation Community 227

Bianchi Biz Blog

JULY 25, 2022

As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident. What elements or characteristics do you look for in a story? Work Truck magazine. Bianchi PR’s Meet the Media Recap.

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Meeting Media Journalism Education 93

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history!

Local 52

Local Case Study Nonprofit Healthcare 52

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Talk about your passion and be true to your niche. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. And, they have been for a while now. Simply put, she’s a hustler.

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Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers. Instagram – cv_eschueller.

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Groups Meeting Transportation Media 55

Bianchi Biz Blog

NOVEMBER 1, 2021

How long have you been in journalism and how did you get started? You can follow The Buzz on Instagram here: @thebuzzev. It doesn’t need to be overwhelming, taking up the entirety of a story or a passage, but I always appreciate when the writer can trick me into think he or she is talking about one thing, then turns it on its head.

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Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

MARCH 7, 2022

How long have you been in journalism and how did you get started? Feel free to follow me on Twitter and Instagram, and connect with me on LinkedIn. Instagram: [link]. In 2021, at the Women in Trucking annual conference as managing editor of HDT. Pictured with a Freightliner Cascadia Sleeper). Twitter: [link]. LinkedIn: [link].

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Meeting Automotive Media Transportation 81

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). Q) It’s like the camera isn’t even there during the interviews as each woman shares her story. I also approached each interview as a conversation. Q) To build trust?

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Film Internal International Storytelling 60

Mindful Marketing

OCTOBER 10, 2021

In her October 3rd interview on 60 Minutes, she didn’t pull punches in portraying what she believes is her former employers’ danger to society. Likewise, the company’s recent decision to pause its work on an Instagram product for children under age 13 seems to reflect some sense of mea culpa.

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Facebook Social Media Government Employee 79

Bianchi Biz Blog

SEPTEMBER 20, 2021

How long have you been in journalism and how did you get started? You can follow Craig on Instagram at @craiga.cole and check out some of his recent work here. Anyone can reword a press release, but it takes skill and effort to craft a story that really grabs the reader. If you can make me chuckle, you’ve really hooked me.

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Meeting Automotive Media Airlines 66

Bianchi Biz Blog

MAY 3, 2021

How long have you been in journalism and how did you get started? I’m active on social media where you can find me on Twitter and Instagram. I want a story that lets me relate a car to the consumer who might buy it. I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd.

Automotive 86

Automotive Meeting Media Pitching 86

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. The science of data and the art of storytelling shouldn’t be mutually exclusive. Data Mappings: Sentiment.

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Storytelling Data B2C B2B 45

Lauri Pehar Borsh

AUGUST 18, 2015

Watch Pattie’s interview with BNN’s The Street. Admittedly I’m a late adopter, having only joined Instagram this past week and Twitter a few years back. Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Watch Pattie’s interview with BNN’s The Street. Admittedly I’m a late adopter, having only joined Instagram this past week and Twitter a few years back. Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media.

Social Media 60

Social Media Brand Branding Media 60

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? To read the latest on sustainable mobility technology, you can visit [link] and connect with the brand through LinkedIn , Instagram , Facebook , Twitter , Tumblr , Medium , and Pinterest. High-quality and compelling visuals. And you can subscribe to Futurride at [link].

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Meeting Automotive Mobile Transportation 57

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. See these related interviews: Legal Marketing and Snake Oil; Off Script #21: Larry Bodine. We are always looking for good people to interview about.

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Marketing Ethics Interviews Meeting 68

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter.

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Government Education Print Ethics 103

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. Conduct quickie interviews. . Already a popular activity on Instagram, takeovers can expose your audience to new content, expand your reach, and help foster community. smartphone users over age 35 now are on Snapchat.

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Storytelling Brand Branding Journalism 40