Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

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Trade Shows Marketing Hotels Travel 40

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

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Media Trade Shows Travel Interviews 294

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

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Company Trade Shows How To Product Launch 222

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Once you have this information, look for events that attract attendees with similar profiles, then narrow down the list to ones that align with your brand’s vibe. So how do you decide whether to take a risk?

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Industry Trade Shows Marketing Film 195

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. These platforms have come to dominate how billions get their information, and they can offer marketers easy ways to connect with an audience and generate buzz before, during, and after events.

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Trade Shows Conference System Social Media 88

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Attending the toy fair provides valuable insights into the toys and games industry , helping attendees stay ahead and make informed business decisions.

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Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. The annual conference schedule can be shared on a Google doc so that all communications staffers are informed of developments and to streamline things like topic generation and preparing abstracts. Cut your teeth on low-hanging fruit. . CES turned down your CEO?

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Trade Shows Conference LinkedIn Retail 149

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. Inspire Action.

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Trade Shows How To Conference Examples 209

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. It’s important to create thorough, professionally designed press releases that conform to the industry format.

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Strategy Product Launch Brand Branding 88

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? For more information on Chris Schermer’s Minneapolis agency, visit www.schermer.co

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B2B Interviews Crisis Trade Shows 71

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

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Conference Trade Shows How To B2B 95

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. When it comes to important industry shows like CES, you cannot leave success to chance. Start planning today!

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Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world.

Transportation 99

Transportation Meeting Newspapers Media 99

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. It’s important to create thorough, professionally designed press releases that conform to industry format.

Strategy 133

Strategy Marketing Trade Shows Video 133

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies. And for information about exhibiting at CES2025, keep an eye on the CES website here.

Automotive 110

Automotive Technology Transportation Trade Shows 110

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. This year’s show also reflects the rise of plant-based foods and the industry’s commitment to sustainability through food recovery initiatives.

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Trends Trade Shows Nonprofit Consumer 78

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Knowing what you want to get out of being there will inform how you prepare and help ensure those goals can be achieved.

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Trade Shows Meeting LinkedIn Big Data 36

Flack's Revenge

MARCH 23, 2015

So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary? A popular trade show is like a busy news day. If you are not investing in a booth, or announcing at a show, set your expectations accordingly. Can your news really stand out?

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Trade Shows Mobile Product Launch Conference 120

Remote PR Jobs

SEPTEMBER 25, 2023

The fact that a journalist has agreed to check out a product you have, visit your booth at a trade show, or conduct an interview, means they already have you in mind. Instead of over-thanking them, tell them you’re glad the information or sample has resulted in such a quality piece and offer your assistance in the future.

Technology 100

Technology Publicity Pitching Trade Shows 100

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Consequently, audiences have become more discerning, expecting relevant information in a polished and easily accessible format.

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B2B Marketing Measurement Social Media 94

Landis PR

NOVEMBER 15, 2021

” It is sharing information with an audience that is actionable, useful and predictive. If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. Photo courtesy of Unsplash. Brianne Murphy Miller, LCI.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Lights out, end scene.

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Trade Shows Video Writing Conference 72

Bianchi Biz Blog

FEBRUARY 22, 2024

All of the important information our current and potential customers need is on our website. This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process. It costs too much money.

Automotive 65

Automotive Technology SEO Engineering 65

Bianchi Biz Blog

JUNE 19, 2023

Then, “Right to Repair” focused on passenger auto technicians’’ ability to gather repair information from an original equipment manufacturer. I’m proud of the work our team at Transport Topics has done in trade show coverage. The most fun was a feature I wrote about the “Right to Repair” around 2004. A space to watch, for sure.

Transportation 94

Transportation Meeting Media Newspapers 94

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

PR 20/20

JUNE 22, 2022

Navigate to the target account homepage and you’ll find an overview of the target accounts in your portal, relevant deal information, and any missing properties that should be resolved. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot. Photo credit: HubSpot.

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Mobile Trade Shows Knowledge Base Tools 75

5W PR

APRIL 13, 2020

If the information isn’t relevant, it’s only going to be ignored or overlooked, which is not the point of a public relations strategy. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Cision

FEBRUARY 19, 2016

Ensure that any press kits you are sending have real and useful information. If you have sent an item to be reviewed, verify that the product has reached the intended staffer, and include any details and relevant information. If you are at a trade show, don’t be afraid to set up a face-to-face meeting.

Pitching 120

Pitching How To Trade Shows Case Study 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A good rule of thumb when carving out a thought leadership position is to test notions against the “Four I’s” – innovation, information, instruction and inspiration. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

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Leadership Trade Shows Healthcare Education 149

Cision

JANUARY 26, 2016

If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Start attending events like trade shows and industry conferences. It’s no secret that visual content is taking over. Videos and images are also great.

Media 120

Media Pitching Trade Shows Infographics 120

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally. The team learned some extremely valuable lessons.

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Trade Shows Storytelling B2B Conference 28

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. Every company is a digital company in some way and must be prepared to communicate about data breaches and theft, ransomware, and other ways private information becomes public,” adds Diane K.

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Crisis Communications Trade Shows Crisis Customer Service 127