Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 87

Technology Automotive Trade Shows Hotels 87

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. Our technology speaks for itself. It costs too much money.

Automotive 65

Automotive Technology SEO Engineering 65

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Attending the toy fair provides valuable insights into the toys and games industry , helping attendees stay ahead and make informed business decisions.

Internal 78

Internal International Retail Trade Shows 78

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. What’s a marketer to do? There’s always a creative solution.

Conference 62

Conference Trade Shows Brand Branding 62

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. The annual conference schedule can be shared on a Google doc so that all communications staffers are informed of developments and to streamline things like topic generation and preparing abstracts. Cut your teeth on low-hanging fruit. . CES turned down your CEO?

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. Now, what about 2005?

Technology 60

Technology Content Marketing Social Media Facebook 60

Cision

FEBRUARY 19, 2016

Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. Big leaps in technology are more interesting than small upgrades. Know Your Product or Topic. Be Brief, But Thorough.

Pitching 120

Pitching How To Trade Shows Case Study 120

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Consequently, audiences have become more discerning, expecting relevant information in a polished and easily accessible format.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Be flexible with times and locations and have information available and accessible including flash drives of press materials and images.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. it will be making at the show … yes, right now. It’s not like a technology showcase for media that you might host yourself.

Automotive 74

Automotive Mobile Technology Resources 74

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology. Overwhelmed.

Communications 124

Communications Crisis Internal International 124

PR 20/20

MARCH 2, 2023

People can be stingy with their personal information. Make the contest exclusively for subscribers and see just how many more people are willing to share their information. Machine learning technology is helping marketers personalize marketing efforts to each individual user. Create an incentive. Can you blame them?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

ImPRessions - Crenshaw Communications

JULY 14, 2016

A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. More recently, our client was working on an app for the Apple Watch and we were able to own part of the technology conversation around the Apple ecosystem that resulted from the product launch.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Sylca Kleiner. “We

Automotive 70

Automotive Training Travel Meeting 70

Flack's Revenge

JUNE 2, 2015

While I would have much preferred to write this with his name and full cooperation, better to share the information as an anonymous confessional than not at all; it is just too important to hold onto, and was presented in a public forum, so it is fair game, in my opinion). Why care about the Magic Quadrant?

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. As information consumers, we are all part of the problem because of the way we are inherently programmed. How B2B Marketing Can Get More out of Trade Shows. Last week I got a list of media registered to attend a popular trade show.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. So it helps to get to know them by reading their stuff, following their social feeds, and reaching out with useful information even when it’s not your story. Tell, don’t sell.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

PR Fuel

JUNE 9, 2021

There’s a chance you forgot to announce an important piece of information. However, sharing information too soon might cause anticipation to drop. Consider the content you’ve already created in that time as well. What has your company done lately? Reviewing the last six months can help you find potential topics.

Small Business 67

Small Business How To Writing Conference 67

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. So how do you decide whether to take a risk?

Industry 195

Industry Trade Shows Marketing Film 195

Sword and the Script

NOVEMBER 30, 2021

B2B buyers consume information from a range of sources. The survey found respondents look for information in the following places: 44% “past experience with a vendor,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 28% “peers/colleagues,”. 27% “web searches,”.

B2B 101

B2B Trade Shows Survey Study 101

Bianchi Biz Blog

JANUARY 19, 2023

It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world. You can see more automotive technology here than anywhere else in the world.” It’s not the largest … but it’s the best.

Automotive 82

Automotive Transportation Technology System 82

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. So how do you decide whether to take a risk? About Erienne Muldoon.

Industry 76

Industry Trade Shows Marketing Film 76

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. It’s been fascinating to watch that evolution, from information scarcity and limited, expensive distribution channels to information over-abundance and limitless, virtually free distribution.

Marketing 62

Marketing B2B Print Technology 62

PR Fuel

AUGUST 23, 2020

Here are some of the categories you may want to choose to receive press releases about: Green technologies LGBTQ+ issues and events Broadcast industry Science and research Public health topics and news items Farming and agriculture Biotechnology Sports news for major and minor sports leagues Police, law enforcement, and crime.

Biotechnology 67

Biotechnology Agriculture Sports Local 67

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Alessandra Malvermi, Managing Partner, Sound Public Relations , Milan, Italy.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders. Podcasts allow for informal conversations related to your latest content offering.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. But who would be credited as the author of these posts? Let’s call her ‘Tina.’ We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

The pandemic and its endless stream of Zoom calls have taxed our ability to take in information via video and webinar. For many of us, when it comes to electronic information, our visual cortex is tapped out. Podcasts are great for the delivery of credible information and analysis, and storytelling. Susan Kostal | Stet.

Marketing 169

Marketing Employee Content Marketing Training 169

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. Thanks to technology, our jobs – and the world – are conveniently at our fingertips. If they appear to be deep in conversation or you sense tension or increased movement, leave your card and information with someone.

Media Relations 40

Media Relations How To Media Conference 40