Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. ZS : There is so much information that it’s breathtaking.

Data 148

Data Public Affairs Crisis Analytics 148

5W PR

AUGUST 27, 2021

There are different types of PR specialists who are experts in their fields–fields such as public affairs, or social media. With public affairs, for example, PR professionals are required to communicate with media outlets and governments on behalf of clients. PR Specialists. Crisis Managers. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

NewsWhip

JULY 14, 2020

Even just having real-time data to share with clients helps manage concerns and inform decision making . We recently had a conversation with a public affairs client. Everyone’s aware that public affairs and communications is not just about influencing MPs direct or getting newspapers to cover your story.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PRSay

MAY 16, 2018

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. manager of cybersecurity compliance and oversight at the New Jersey Board of Public Utilities. This knowledge builds my value as a chief information officer.”. However, reputation management is more than a CEO responsibility.

Communications 117

Communications Public Affairs Crisis Communications Reputation 117

Stephen Waddington

MAY 4, 2021

The investment community increasingly expects to be informed on company commitments to and actions on these concerns. We argue that issues related to ESG have been the domain of public relations and public affairs practitioners for at least 50 years.

Publicity 197

Publicity Government Corporate Financial 197

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. Information was absolutely vital. Stay as close as you can to [senior managers] and get as much information as you can.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Ethical Voices

JULY 24, 2023

I was taking vast amounts of information and distilling it down to 30-second ads. I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Because at the end of the day, that’s your reputation. Hey, who’s KayAnn?

Ethics 76

Ethics Government Pharmaceuticals Policies 76

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

PR Conversations

OCTOBER 27, 2023

Jim Grunig (2008) Researching on the information needs of the publics to then provide them with information is considered a two-way symmetrical exercise because it is different from dumping one-size-fits-all information.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Cision

SEPTEMBER 14, 2016

Be as specific as you can and include information, such as demographics, socio-economic data and online habits and behaviors. This could be an improvement in reputation, increase in sales, stronger relationships, etc. Create a plan. Start by identifying the target audiences you want to reach. Have you influenced them to take action?

Communications 0

Communications Banking Measurement Public Affairs 0

PRSay

SEPTEMBER 22, 2017

As a public affairs professional who has worked with political leaders from both the Democratic and Republican parties, fairness is close to my heart. Free flow of information: As professionals, we recognize that only with a free and fair flow of information can our audiences and customers make informed decisions.

Ethics 92

Ethics Public Affairs Reputation Education 92

Deirdre Breakenridge

MARCH 23, 2016

In our information-rich, digitally-driven environment, we need to continually evaluate and decide what matters most. Communicators can be verbose, and we sometimes layer in too much irrelevant information. Benchmarking. Only report on what matters. But don’t take my word for it though.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. A chapter a day will also be published on the website and shared via @weareproofed on Twitter.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. How do you cope with all the external and internal information available to build this picture? In real time? This is not just a consumer story, of course. Or likely to be.

Communications 60

Communications Public Affairs Government Reputation 60

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . 20-22, Shaw spoke with PRsay about his multifaceted role at Microsoft and the skills and perspectives that inform the work he does every day. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer.

Internal 66

Internal International Conference Public Affairs 66

Stuart Bruce

NOVEMBER 27, 2015

I heard many inspiring and informative speakers from emerging economies across Africa. After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations.

Mobile 60

Mobile Public Affairs Government Local 60

Stephen Waddington

OCTOBER 20, 2017

History and members are informing the CIPR’s 70th anniversary project. I’ve written this blog post in an effort to answer this question and so everyone has access to the same information. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning. You’ve two weeks to pitch.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. an embarrassing public CEO flub or a global product recall), the digital channels through which a crisis will spread are fast and ferocious.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

Communications 126

Communications Crisis Internal International 126

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

Doctor Spin

DECEMBER 4, 2023

“Opinion polls can lead to a ‘bandwagon effect’ where people adopt majority views, or a ‘underdog effect’ where people adopt minority views, potentially impacting social science predictions and pollsters’ professional reputations.” Back on the Bandwagon: The Effect of Opinion Polls on Public Opinion. and Schmitt, K.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey. The survey allowed me to do this.

Creativity 40

Creativity Public Affairs Policies Survey 40

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? So, it’s really a question of how do you marry the real-time element with any of the longer term data to inform your strategies? 19: Building a framework for reputation management.

Data 78

Data Media Analytics Energy 78

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Of course confidential information must be handled at the top first. Many companies are adopting YouTube-like video libraries that let employees search, comment, tag, embed and upload their own videos as a means of sharing information.

Employee 60

Employee Communications Public Affairs Internal 60

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

Landis PR

DECEMBER 11, 2023

Develop content that is informative, relevant, and engaging. Keep your team informed and engaged , ensuring alignment with the company’s goals and values. A well-informed and motivated team will be more effective in executing the strategy and contributing to the company’s growth.

Strategy 59

Strategy Company Communications Construction 59

Landis PR

SEPTEMBER 18, 2023

Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? What do you miss most about working in PR?

Apparel 106

Apparel Public Affairs Training Corporate 106

Landis PR

DECEMBER 4, 2023

In fact, I’ve noticed that when generative AI tools are prompted to write anything longer than about 500 words, the content begins to sound more like a regurgitation of information than anything with a specific perspective.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

JULY 10, 2023

First, consider the source of the information. For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office. They demonstrate how we can protect ourselves with some easy steps.

Journalism 52

Journalism Training Consumer Tools 52