Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria. Any pet peeves with PR people?

Transportation 101

Transportation Meeting Newspapers Media 101

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

Radio 75

Radio Television Media Local 75

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 98

Strategy Publicity Media Video 98

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. One of my first interviews was in Examiner.com.

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Publicity Television Local Pitching 331

Stern + Associates

MARCH 17, 2023

The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023.

Media Relations 108

Media Relations Media Storytelling Report 108

Landis PR

MAY 3, 2021

Rick Bacigalupi is a longtime TV producer here in the Bay Area, who currently works for NorCal Public Media. Rick interviews POST’s Irina Kagan. Rick interviews Anthony Castanos from Save the Redwoods League, and Nadia Hamey, forester and property manager at San Vicente Redwoods. He is a staff producer at NorCal Public Media.

Meeting 98

Meeting Agriculture Media Television 98

PRSay

FEBRUARY 8, 2021

We conduct rich, high-visibility conversations, share informative content and engage media to share narratives about Black history, culture and experiences throughout the month. Placing stories in the media using connections to cultural or health celebrations or observances is a commonly used strategy by communicators.

Media 158

Media Policies System Pitching 158

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. I mean, who wanted or needed frank media literacy advice from a frozen steak food? Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Brand Branding Employee 198

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . A media cycle starts with a breaking news story. Think about what your expertise is on the matter?

Real Estate 130

Real Estate How To Publicity Insurance 130

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

As any PR person knows, you should be judicious about media events. And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. In today’s fragmented media environment, media attendance is rarely guaranteed.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

As any PR person knows, you should be judicious about media events. And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. In today’s fragmented media environment, media attendance is rarely guaranteed.

Agency 227

Agency Television Radio Pitching 227

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?” If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

But national contests, with their grueling timeframe, millions in paid media, and complex primary structure, aren’t really typical. Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections.

Local 159

Local Pitching Interviews B2B 159

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. Well, there's the information right there, Ms.

Case Study 100

Case Study Study Media Local 100

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

Bianchi Biz Blog

NOVEMBER 2, 2023

You haven’t been available to help me in the past … by providing other information that I need to develop my story, such as answering follow-up questions, providing images and B-roll video, and turned down multiple interview requests or failed to return my phone calls. and your innovation isn’t newsworthy by itself.

How To 99

How To Transportation Travel Conference 99

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject.

Hotels 200

Hotels Local Interviews Viral 200

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. The inaccuracies that the reporter had published were spreading like wildfire on social media.

Report 91

Report How To Ethics Nonprofit 91

Cision

SEPTEMBER 1, 2015

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

Polaris

DECEMBER 11, 2014

Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage. dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. It’s only natural.

Apparel 123

Apparel Media Ethics Interviews 123

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. It’s also ideal to cater to different needs and budgets with a diverse range of consumer health products , services, and information. Focus on education, not just promotion.

Consumer 78

Consumer Industry Brand Branding 78

Bianchi Biz Blog

NOVEMBER 20, 2023

I started as a writer-trainee at a biomedical engineering newsletter, condensing information from medical journal features into a few short paragraphs to fit the newsletter format. I have a small vineyard and make wine with a local winery…high-end hobbyist but one day, who knows? Any pet peeves with PR people?

Journalism 116

Journalism Automotive Interviews Writing 116

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. That’s not a bad answer, per se, because it communicates real information.

Media Training 120

Media Training Media Training Small Business 120

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry. Mention depth of content.

Media Relations 136

Media Relations Publicity Media Blogging 136

PRSay

AUGUST 23, 2021

Mistrust in the medical system may continue to fester with the continued spread of misinformation about the vaccines, particularly on social media channels. The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine.

Communications 129

Communications Local Survey Transportation 129

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence. Organize Your Medical Information Month. Pick one of these and start pitching the media today! It’s almost October. Raptor Month.

Pitching 130

Pitching Financial Small Business YouTube 130

ReimaginePR

SEPTEMBER 9, 2021

The information available in these videos helps people make purchase decisions, find new interests, learn new things, and keep themselves entertained. YouTube will show you relevant results as well as search predictions: These suggestions are exact phrases that people have used to look for information on the topic you are targeting.

YouTube 156

YouTube Video Corporate How To 156

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

The Hoyt Organization

MARCH 17, 2024

A press release is a piece of information or news that businesses send to the news media to make an announcement, provide information, or create an official statement. Press releases earn your brand media coverage, which improves your brand’s credibility, exposure, and engagement. Instead of telling readers “Hey!

Writing 52

Writing How To SEO Engineering 52

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

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Survey Report Media B2B 103

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Anything that gives our readers the information they need to better perform their jobs is the top priority. You can follow Cristina on social media here: Twitter.

Meeting 60

Meeting Automotive Transportation Media 60

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples. They can help you learn ways to navigate media landscapes and get people’s attention. .”

Product Launch 100

Product Launch Travel Interviews Writing 100

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Read below for the entire interview with Cassie: . Let me know if you’re interested in speaking to [NAME] for more information. Thanks for the time! What makes a good subject line? .

Strategy 52

Strategy Real Estate Media Pitching 52