Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 114

B2B Marketing Survey Software 114

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Analytics 147

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. We have invested in state-of-the-art digital marketing and PR software, and we build campaigns based on the goals of our clients.

Media Relations 97

Media Relations Media Social Media Internal 97

Ishmael's Corner

MAY 10, 2015

The Content Marketing Institute published a chart that shows Facebook advertising is definitely a value play: . - ShareX : Software for screen capture and screen recording (screen casting). One way or another, all content marketers need to embrace visual storytelling. I plan to experiment with this one.

Tools 60

Tools B2B Software Storytelling 60

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process. Breaking news and trending topics can also be leveraged to generate interest.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. An example comes from B2B software, of all places. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

OCTOBER 31, 2017

Enable Data Visualization to Empower Data Storytelling. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc). Marketers are inherently data obsessed (and likely, data inundated). So, how are you making sense of the numbers?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” I know this makes two posts promoting a client/event, but it’s a really cool event. ” 4.

Community 40

Community Local Nonprofit Storytelling 40

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. If you sell software, your gut instinct will tell you to just list all the features you’ve built. With that in mind, here are the content formats most useful at each stage of the funnel. Top of funnel: Content to build awareness.

Case Study 101

Case Study Marketing Study Content Marketing 101

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. Here we go….

Software 100

Software Reddit Marketing Survey 100

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc.

Resources 53

Resources Marketing SEO Engineering 53

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools.

Media 78

Media YouTube Transportation eBook 78

Shift Communications

OCTOBER 31, 2016

Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. Part of the reason is that few PR professionals are data analysts; the other part is that many of us don’t have access to quality analytics software. Why does software matter?

Analytics 60

Analytics Data Analysis Technology 60

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Epic, a B2B healthcare software company, has also been active on this front.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Epic, a B2B healthcare software company, has also been active on this front.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Jonathan Hill hit reply when he received my letter a couple of weeks ago. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JULY 31, 2019

A content marketing platform (CMP) is software for organizing the content marketing process. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. You can just call a social graphic or an infographic or a gif whatever it is. Thought leader.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Marketwired

FEBRUARY 23, 2016

Iris PR Software. Iris PR Software presents a solution to this challenge. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Which are the proper tools for you? Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125