Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Presspage

JUNE 4, 2019

Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent.

Journalism 68

Journalism Strategy Brand Branding 68

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Absolutely. Getting what you give A reporter’s introduction to your brand’s story often occurs when your press release lands in their inbox.

Brand 136

Brand Branding Infographics How To 136

5W PR

SEPTEMBER 7, 2021

With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams. Identifying Media Outlets. Creating a Pitch.

Pitching 88

Pitching Infographics Social Media Employee 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. The deluge of PR pitches. Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 174

Survey Marketing B2B Study 174

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Link to media assets like graphs or charts and provide the data. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media.

Pitching 58

Pitching Media Journalism Data 58

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. to identify harder-to-find email addresses.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” The best pitches are short emails in the morning.

Survey 75

Survey Media Relations Report Media 75

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations strategies and tactics center around different ways to connect with your audience. It’s not a complete strategy for growing your business.

Publicity 70

Publicity Small Business Advertising Advertising 70

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. to identify harder-to-find email addresses.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. to identify harder-to-find email addresses.

Tools 62

Tools SEO Analysis Google 62

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

JANUARY 14, 2017

In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. Paid Social: Cliff Notes to 3 Social Media Studies. 2) Best to Pitch in the Morning says Reporter Survey. 1) B2B Messaging: Add More Insight and Less Product.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

FEBRUARY 15, 2024

Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. Building and Pitching New Content New, fresh content is one of the best ways to get quality links.

How To 71

How To SEO Google Examples 71

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Quill untaps the potential of your data.

Tools 147

Tools Radio Data Analytics 147

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch.

Tools 71

Tools Blogging Pitching Google 71

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Engaging social media influencers and bloggers with big followings is a great way to get your brand noticed.

Financial 168

Financial Infographics Pitching Consumer 168

Cision

APRIL 13, 2017

That means following a few key strategies to increase the chance of earned media pick-up. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. Package up all newsworthy elements. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch.

Tools 62

Tools Blogging Pitching Google 62

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JULY 31, 2017

You also need content that’s visible in social media. Get it out there and amplify it in any way possible – promote it on your own social media channels. Pay for social ads aimed at a targeted audience. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results.

Engineering 188

Engineering Interviews Infographics Social Media 188

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Some examples of inbound marketing tactics include: Social media. Some examples of content marketing include: Infographics. M arketing can be a lot like dating.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PR 20/20

OCTOBER 31, 2017

7 Tips & Tools for Marketing Strategy & Performance. Social media. Refresh and Redefine Your Content Strategy. Your content strategy (if done well) is the core driver of all inbound activity throughout the year. cool templates for infographics, social media, etc). Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. I’m open to pitches on these, but please read this first. 13% say not following brand guidelines.

B2B 114

B2B Marketing Survey Software 114

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Create Highly Shareable Content.

Strategy 75

Strategy Media How To Infographics 75

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. “Modern day PR is so much more than just crafting press releases, pitching journalists, and getting media hits.

Creativity 100

Creativity Pitching Writing Conference 100