ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

Pitching 136

Pitching Print Survey Local 136

Rock the Status Quo

AUGUST 21, 2014

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image. Focus on writing quality – even in the pitch.

Writing 203

Writing Blogging Pitching Content Marketing 203

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. The deluge of PR pitches. Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 174

Survey Marketing B2B Study 174

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 136

Brand Branding Infographics How To 136

5W PR

SEPTEMBER 7, 2021

Identifying Media Outlets. Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those. Creating a Pitch. Content Assets.

Pitching 88

Pitching Infographics Social Media Employee 88

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media.

Pitching 58

Pitching Media Journalism Data 58

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” The best pitches are short emails in the morning.

Survey 75

Survey Media Relations Report Media 75

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. to identify harder-to-find email addresses.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

JANUARY 14, 2017

Paid Social: Cliff Notes to 3 Social Media Studies. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. Trust Economy: Summaries to 4 Content Marketing Studies.

B2B 60

B2B Pitching Survey Study 60

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Maximize media placements with a few simple steps. Socialize all coverage. . The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. But do use it in a pitch to a morning talk show. Repurpose the content.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. to identify harder-to-find email addresses.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. to identify harder-to-find email addresses.

Tools 62

Tools SEO Analysis Google 62

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

Cision

APRIL 13, 2017

In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Are your images less than striking?

Tools 147

Tools Radio Data Analytics 147

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Hustle and pitch. Cool infographics. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Analytics: Analyzing social media for engagement and trend insights. Media Monitoring: Tracking media mentions to gauge public perception and reach. Human-Centered or Authentic Approach 4.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Financial brands are subject to strict regulations regarding stakeholder communication, making some financial professionals fearful of embarking on social media and public relations.

Financial 168

Financial Infographics Pitching Consumer 168

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Some examples of inbound marketing tactics include: Social media. Some examples of content marketing include: Infographics. M arketing can be a lot like dating.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Buzzstream

FEBRUARY 15, 2024

Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. Then you can take an idea that has worked well for your competition, iterate on it, and pitch it for coverage. Then it’s just a matter of getting your team together.

How To 71

How To SEO Google Examples 71