Cision

JUNE 2, 2017

Here’s a simple checklist for a little social media competitor audit. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Implement viral marketing tactics. Cool infographics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Buzzstream

FEBRUARY 3, 2021

When you notice a story gaining traction in the media, try to ensure you’re thinking about ways in which your client can align with it. Another newsjacking method that often results in success is preparing ‘expert tips’ press releases surrounding elements of a breaking story or a hot topic in the media. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Over the years, healthcare PR has evolved from the days when mentions in the media were considered a success. Such an approach boosts a brand’s credibility. #3.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Infographic via 99firms.com. Guest post by Alex Slichnyi.

Instagram 63

Instagram Marketing Viral Airlines 63

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Read the infographic below to learn more about how much bad customer experiences can cost companies. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media.

Airlines 87

Airlines Financial Film Viral 87

Cision

FEBRUARY 10, 2016

Include a video post or infographic in your blog lineup. If you need content ideas, spend some time doing social media listening. There’s no secret formula to having content go viral, but these practices will help you see more shares and reads of your content. Vary it up and pique interest by diversifying your content.

Writing 120

Writing Viral Infographics Blogging 120

Sword and the Script

JULY 2, 2016

By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. 1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . Also see: Fear: Why Smart People Avoid Social Media . Also see: Infographic: Navigating Facebook Organic Reach. * * *.

Marketing 64

Marketing Viral Survey Infographics 64

Cision

OCTOBER 28, 2015

In a recent survey of 300 media professionals, 54 percent responded that they were more likely to review a multimedia press release than one that was entirely text. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. If you enjoyed this post, you might also like: What a Grumpy Cat Infographic Can Teach us About Marketing.

Viral 116

Viral Infographics Web Content Marketing 116

Shift Communications

DECEMBER 29, 2015

One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral? Social Media Game of Thrones: A Song of PR and Social. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Martin’s Game of Thrones.

Analytics 60

Analytics Viral Social Media Google 60

Communications Conversations

FEBRUARY 6, 2015

“See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “Content Strategy 2015: Marketing, Mobile, and the Enterprise“. Why Aren’t Super Bowl Ads Getting Buzz This Year?”.

Viral 60

Viral Marketing YouTube Enterprise 60

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 77

Blogging Company Engineering Airlines 77

Beyond PR

JUNE 2, 2017

Here’s a simple checklist for a little social media competitor audit. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Implement viral marketing tactics. Cool infographics. What are you looking for?

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media. But when you look at the coverage, barely anyone shared the infographic or in-post images.

Survey 90

Survey How To Reddit Pitching 90

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

MARCH 23, 2016

Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Her team leads social media, PR, creative and blogging for the brand. Words are essential to any online content experience.

Video 40

Video eBook Viral Infographics 40

Solo PR Pro

JUNE 9, 2015

If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it. Infographics. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. Ask your readers or social media followers which topics they want to know more about. Back to that data.

Blogging 40

Blogging Guidelines eBook Viral 40

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media.

Social Media 149

Social Media Marketing Media Facebook 149

Contently - Strategy

FEBRUARY 8, 2024

They’re the first thing we notice when we visit a website or scroll through social media. For its #TurnYourBack campaign , the company raised awareness of the damage that popular social media filters can cause, specifically targeting TikTok’s Bold Glamour filter. Attention-Grabbing: Visuals naturally draw our attention.

Storytelling 52

Storytelling Examples Infographics Viral 52

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? The problem?

eBook 145

eBook YouTube Video Social Media 145

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

APRIL 24, 2019

Last year, for instance, we cut back on media stories when we saw their average performance had slipped, but we set a new goal to launch a pilot video series because our audience told us they were interested in more multimedia. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Did one of your white papers go viral or get backlinked by many notable websites? Repurposing blog posts into social media content Wrote an in-depth listicle or did a deep dive into a how-to post? See where we’re going with this?

eBook 52

eBook Video YouTube Blogging 52

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Take a moment and try to surmise one of the more popular types of content that you’d normally see on social media. Did the thought of those commonly seen quizzes on social media networks pop into your mind?

Social Media 40

Social Media How To Media eBook 40

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

JUNE 12, 2018

As PRWeek reported : “Of course, the ‘draft’ was intentionally sent to relevant media outlets to earn coverage of the limited time menu item. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. The edits were eccentric. It did the trick.

Creativity 60

Creativity Infographics B2B Corporate 60

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Norton's Notes

MARCH 26, 2015

We wanted to encourage people to share their feelings and to do so in various formats, we collated a lot of this and created this infographic and then we worked with the Poetry Society and a couple of experts to create a scientific formula for the perfect verse. Here’s some of what we did….

Viral 28

Viral Infographics SEO Social Media 28

Contently - Strategy

JANUARY 23, 2019

On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. But who molded the media landscape this way? Did the Vox experiment, an entire media brand based around explainers, ultimately work out?

Media 111

Media Journalism Content Marketing Education 111