Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Frederik Vincx

FEBRUARY 16, 2016

This concept has been fundamental to software development for years. In week 1, a multidisciplinary team creates and publishes social media updates based on these initial ideas. Additions of an infographic and Slideshare presentation guide even more people towards the e-book. It’s known as the build, measure, learn loop.

Software 60

Software Measurement Infographics Meeting 60

Presspage

FEBRUARY 26, 2024

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. Request a demo with the Presspage team today - we’d love to show you how our powerful software can take you to the next level!

Corporate 78

Corporate Strategy Communications Storytelling 78

Cision

OCTOBER 16, 2017

hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases? There are dozens of companies that provide media databases and there are hundreds of thousands of PR/comms professionals that use them to identify the right influencers for their story. take my name off ur list! —

Media 149

Media Pitching Data Technology 149

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic. Hunt down editorial calendars and media kits.

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. billion PR software market.

Software 93

Software Banking Technology Data 93

Buzzstream

DECEMBER 1, 2023

The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website. Talkwalker’s Free Tool Gets Links and Potential Full-Paying Customers Talkwalker is a social listening and media monitoring SaaS software.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website. Talkwalker’s Free Tool Gets Links and Potential Full-Paying Customers Talkwalker is a social listening and media monitoring SaaS software.

Examples 62

Examples Software Pitching Tools 62

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

The Proactive Report

DECEMBER 12, 2017

Design: An awful lot of content today is visual – photography, original images, social media images and infographics. Basic HTML/CSS: You don’t have to learn to build websites or program software, but it is highly desirable to know the basics. And video is growing at breakneck speed. Image from TEKsystems.

Analytics 228

Analytics SEO Infographics Software 228

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 111

Education Employee Measurement Agency 111

5W PR

DECEMBER 23, 2022

Instagram Reels and Stories are great ways for companies to jump into a trend with low-production value content that can be created and published quickly to ensure a company is capturing the moment of the trend – which moves quickly on social media.

Instagram 78

Instagram Infographics Trends Software 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JUNE 23, 2016

Using enterprise social intelligence software , we tracked the fan personas of historic baseball rivalries — the first in our series is the Chicago Cubs against the St. Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing.

Enterprise 200

Enterprise Infographics Software Mobile 200

Buzzstream

DECEMBER 28, 2023

With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. Siege Media Chrome Extension – Validating a Target Site Siege Media’s Chrome Extension provides a quick and efficient way to evaluate potential outreach targets using on-page signals.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. Siege Media Chrome Extension – Validating a Target Site Siege Media’s Chrome Extension provides a quick and efficient way to evaluate potential outreach targets using on-page signals.

Tools 71

Tools Blogging Pitching Google 71

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Earned Media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Surveys are the data gift that keep giving.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

DECEMBER 28, 2023

With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. Siege Media Chrome Extension – Validating a Target Site Siege Media’s Chrome Extension provides a quick and efficient way to evaluate potential outreach targets using on-page signals.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Privacy 96

Privacy Google Advertising Advertising 96

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Are your images less than striking?

Tools 147

Tools Radio Data Instagram 147

Flack's Revenge

JUNE 22, 2016

The MarketingProfs article takes a data-driven approach to answering these questions, relying on powerful software from NewsWhip , which sifts media and online buzz to see which come out ahead. Data from the NewsWhip report was used to generate the Infographic, which was produced by Venngage , with assistance from Nadya Khoja.

Big Data 136

Big Data Infographics Data Software 136

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. It’s also worth pointing out that one in 10 say they don’t consume any vendor content at all.

B2B 113

B2B Consumer Marketing Survey 113

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Cision

NOVEMBER 25, 2015

Let’s say you run a content marketing firm, and you cater to software companies. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper. Infographics. Infographics , which visually interpret data, appeal to visual learners.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Enter PR software*. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse.

Creativity 150

Creativity Web Social Media Data 150

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. The reality is that it never died.

Pitching 40

Pitching Writing Engineering Wikipedia 40